Digital Marketing & Social Media Specialist - TJ / 1906306

Our client Adept Pharma is looking for a Digital Marketing & Social Media Specialist in Rawalpindi

Join Adept Pharma as a Digital Marketing & Social Media Specialist with a focus on Meta, TikTok, and Shopify platforms. This role involves managing and optimizing advertising campaigns across social media channels while overseeing Shopify store management to enhance online sales and brand presence. The specialist crafts engaging content, analyzes campaign performance, and executes strategies to improve web conversions without managing a team. With at least two years of experience, the candidate applies technical skills in social media advertising, e-commerce platform management, and analytics to grow audience engagement and maximize return on investment.

The role demands proficiency in setting up and utilizing tools such as Meta Pixel and TikTok Pixel for performance tracking and conversion optimization. The specialist handles product listings and promotional strategies on Shopify, coordinates influencer collaborations, and maintains a dynamic social media presence through content creation and curation. Detailed reporting and analysis support informed campaign decisions, driving continuous improvement in digital marketing efforts.

Responsibilities

• Manage Facebook, Instagram, and TikTok accounts, including planning, creating, posting, and engaging with audiences to build brand loyalty.
• Develop and produce creative content such as posts, reels, short videos, and advertisements that resonate with target audiences across social media platforms.
• Plan, execute, and optimize paid advertising campaigns on Meta and TikTok, ensuring efficient allocation of budgets and achieving campaign goals.
• Administer Shopify product listings, collections, promotions, and store content to maintain an appealing and user-friendly e-commerce environment.
• Implement and monitor tracking mechanisms like Meta Pixel and TikTok Pixel to measure advertising effectiveness and user behaviors.
• Conduct continuous improvements to website product pages and campaign landing pages aimed at increasing conversions and customer engagement.
• Collaborate with influencers and coordinate user-generated content to amplify brand reach and authenticity in marketing efforts.
• Monitor advertising spend, analyze sales data, cost per purchase, and return on ad spend; deliver detailed regular reports highlighting campaign performance and insights.
• Utilize social media content scheduling tools to maintain consistent and timely posts across all platforms.
• Apply search engine optimization and keyword research techniques to improve Shopify SEO and online visibility.
• Customize Shopify themes and leverage HTML/CSS skills to enhance website functionality and visual appeal.
• Use graphic design software like Adobe Photoshop and Illustrator to create compelling social media visuals and ad creatives.
• Perform competitive research and SEO auditing to identify opportunities and stay ahead in the industry landscape.