Digital Marketing Specialist (Social Media)

ABOUT THE POSITION:

Headquartered in Dubai, UAE, Formulatrix is a fast-growing, highly profitable company. We supply robotic automation and software solutions to the life sciences industry. Our business is international in scope with offices in the United States, Europe, and Asia.

Formulatrix is looking to hire a Digital Marketing Specialist (Social Media) to manage and grow our social media presence for our Protein Crystallization and Filtration product lines. The role covers the full channel cycle, from planning the content calendar and publishing across our platforms to community management, audience growth, lead generation, and performance reporting.

We are also looking for someone who is comfortable working with AI tools, both to support content development and to automate routine tasks in the role, such as reporting and data collection. This is an excellent opportunity to directly participate in market development in the life sciences industry and to experience a wide range of research applications and strategic content creation.

RESPONSIBILITIES:

• Manage the day-to-day social media presence for our Protein Crystallization and Filtration product lines, publishing consistently across LinkedIn, X, Instagram, Facebook, and TikTok.
• Plan and maintain the content calendar to ensure timely, consistent posting aligned with product launches, marketing campaigns, webinars, trade shows, and international observances, with content prepared and approved well ahead of each date.
• Develop platform-specific content, including short-form portrait video for TikTok and Instagram, and collaborate with the design team to ensure timely delivery of marketing assets.
• Manage community engagement across all platforms by promptly responding to comments, messages, and mentions, and by monitoring relevant discussions on Reddit and other online forums, in coordination with our application scientists, to ensure responses are scientifically accurate.
• Leverage AI tools to support content development, including copywriting, creative concepts, and content calendar generation.
• Develop and maintain AI-assisted workflows for the channel, such as automated reporting that consolidates social media analytics, summarizes key findings, and suggests recommendations for the next cycle.
• Schedule and publish content through HubSpot and Agorapulse, and keep social media activities logged and up to date in our internal marketing activity tracker weekly, including links to published posts.
• Maintain the social media reporting dashboard in Looker Studio, tracking followers, impressions, engagement, clicks, and leads against published posts, and identify opportunities to automate data collection.
• Grow our company LinkedIn following and improve impression and engagement rates in line with half-yearly targets.
• Generate marketing-qualified leads through social media, including application notes, webinar and event registrations, and product information requests, and maintain accurate lead tracking.
• Manage LinkedIn advertising campaigns, including budget allocation, targeting, and optimization, to drive traffic and conversions.
• Report channel performance to the marketing team, translating analytics into actionable recommendations.
• Maintain and update social media SOPs to support internal process efficiency and the onboarding of new team members.
• Stay up to date on the latest social media trends, platform features, and AI marketing tools, and recommend new approaches where appropriate.

REQUIREMENTS:

• Bachelor’s degree in Marketing, Management, Life Sciences, or a related field.
• 2+ years of hands-on social media management experience, preferably in a B2B environment. Life Science marketing experience is a strong plus.
• Proven track record of managing social media campaigns and growing an owned audience, with measurable results.
• Practical working knowledge of generative AI tools (such as Claude or ChatGPT) is required, along with the ability to move beyond everyday prompting to build multi-step, automated workflows using AI APIs. Openness to completing relevant AI certifications during the first few months in the role.
• Experience with social publishing and marketing automation platforms, including HubSpot and Agorapulse.
• Ability to analyze and visualize data and report performance metrics to translate insights into actionable strategies, including building and maintaining dashboards in Looker Studio or a comparable tool.
• Ability to script, film, and edit short-form portrait video for TikTok and Instagram Reels.
• Must possess innate or acquired design sense.
• Hands-on experience with Adobe Creative Suite including Photoshop, Illustrator, InDesign, and Premiere, as well as with AI image and video generation tools, is a plus.
• Strong written communication skills, with the ability to produce clear, on-brand copy for technical products and a scientific audience.
• Exceptional attention to detail, ensuring high-quality execution across all tasks, including accurate links, hashtags, spelling, and grammar.
• Well-organized and self-directed, able to manage a content calendar and consistently deliver to deadlines.

WHY JOIN US?

• Work and learn directly with experienced engineers, product managers, and scientists across a global organization.
• Challenge yourself daily by exploring cutting-edge life science technologies and translating them into compelling digital experiences.
• Create content and tools that directly support medicine discovery and life science research worldwide.
• Join a very stable, profitable company founded in 2006 with no layoffs and a track record of consistent and rapid growth.
• Real flexible hours - if you are needed to work late, you can make up that time during the day.
• Casual and relaxed office atmosphere with indoor games, team-building activities, professional development lunches, and more.