Director, Coca-Cola TradeMark Marketing Pakistan

Eurasia Middle East Operating Unit Marketing is undergoing a step-change to deliver more balanced, sustainable growth, powered by deeper consumer intimacy, stronger integration, accelerated innovation, and data- and tech-enabled precision marketing. The organization is designed to combine local relevance with scale, shift data and technology from experimentation to competitive advantage, and operate through flywheel execution with clear accountability for impact and ROI. All roles operate within a tightly integrated OU–Market model, where the OU elevates and enables long-term growth + OU-wide platforms while markets integrate, execute, and track performance with speed and rigor while developing local content, partnership and experiences.

Focus, Scope, & Impact

World-class, rounded marketing operator and strategy crafting (including creative, E2E, growth, BVA, innovation. Flywheel integration). True E2E ownership of the CCTM (Coca-Cola TradeMark) agenda within the market. OU category leads will be more focused on LRP and OU-wide projects while within markets the focus is ABP creation / operationalization.

• Define and execute the CCTM ABP agenda and performance in TR through though leadership on frontier marketing, innovation, and ensuring superior/ integrated flywheels execution enabled by system alignment and excitement.
• Influence OU/Global LRP and OU-wide programs for CCTM
• Drive TR CCTM marketing performance and ROI. Has TR CCTM category P&L accountability.
• Develop an engaged team (direct reports and indirectly through the Stills network) of high performers and world class marketers.
• This role has 2 direct reports
  
  

Experience & Critical Requirements

• Significant marketing and leadership experience (10 years+), including insight & analytics, brand/portfolio strategies, innovation, complex marketing programs management and P&L ownership
• Worked in/with all relevant marketing disciplines: innovation, creative strategy, connections, design, category/brand positioning & growth strategy
• Led scaled, complex, cross-functional and cross-geographical teams and projects
• Led projects that leverage Digital/ Data as edges
• Worked in the Frontline (e.g. Frontline Marketing)
• Led and developed teams directly
• Advanced business. Commercial acumen (RGM experience is nice to have).
• Behaviors: Growth Mindset: someone that is curious, dreams big, does what is hard and has an enterprise mindset. Passionate and uncompromisable commitment to excellence and servant leadership.
  
  

Communication Focus

• Strong analytical and problem-solving skills; influential skills with senior executives
• Ability to build and leverage relationships with key business partners (internally and externally), comfortable in working with senior leaders
• Ability to work in networked teams with full collaboration, especially in highly volatile and ambiguous contexts
• Ability to navigate complex challenges & linkages and articulate into plans to drive results
• Ability to inspire through the power of our marketing and brands