Director Marketing, ANI Pakistan

About Abbott:
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.

Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:

• 
  Career development with an international company where you can grow the career you dream of.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity - Director-Marketing ANI, Pakistan

This position works out of our Pakistan location in the Abbott Nutrition Division

About Nutrition
Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac, PediaSure, Pedialyte, Ensure, Glucerna – to help get the nutrients they need to live their healthiest life.

Job Summary:

Drive business through growing nutrition market, gaining market share and strengthening brand equity.

Provide significant and consistent growth in top line and margins through current and new products introduction.

Lead brand management team as a role model and develop them for future talent pipeline.

Core Job Responsibilities:

• Develop brand plans and ensure its timely and effective execution.

• Grow market shares of all ANI brands, higher than the market growth to consistently outperform competition.

• Develop scientific literature for Health Care Professional (HCP) Sales team every quarter and/or whenever required.

• Develop consumer promotion material to support trade team in creating category awareness amongst consumers.

• Closely coordinate with sales, medical, legal, finance and OEC to ensure all promotion material and activities are aligned with business policies.

• Organize local CMEs for HCPs to enhance knowledge level of HCPs about category and keep them abreast with foreign scientific researches.

• Participate in foreign CMEs and also assist HCPs in participation of foreign programs to enhance their category knowledge.

• Closely monitor competition and their activities e.g. launches, promotion, pricing etc.

• Impart training and material to Field force to take their knowledge to the next level.

• Develop brand manager(s) under supervision, to ensure their upward movement in future.

• Identify new product/brand launch opportunities and roll out products/brands to be more competitive with significant growth in sales and market share.

• Closely coordinate with external agencies (advertising agency, media agency, research agencies brand activation agencies etc ).

• Closely coordinate with finance to ensure delivery of agreed or higher margins of the category.

• Coordinate with Region and Area marketing for promotional activities.

• Manage Advertising and Promotion budget of the company.

• Coach/counsel brand management team and develop their career plans.

Media:

• Develop media plans for those brands/products under category that is to be advertised to create awareness.

• Close coordination with advertising and media agencies is required.

Market Research:

• Closely work with research agencies for consumers and customers research to gain consumers and customers insights

• Closely work with research agencies to monitor brands’ shares, distribution and brand health indicators.

Branding:

• Establish brand positioning of all brands of ANI, in line with global brand positioning and brand values.

• Consistently work to strengthen brand equity of all brands of ANI.

• Identify new brand launch opportunity to increase ANI market share.

Direct Reportees (indicate number): 2 Category Brand Managers

Job Specification

Knowledge & Experience:

• Complete understanding / insight of customers and consumers of multiple brands.

• Clear understanding of brand positioning to be able to position different brands with clear differentiation and competitive edge.

• Minimum 15 years of experience of marketing different brands.

• Clear understanding of marketing planning and budget allocations and utilization.

• In-depth knowledge of marketing research tools available in Pakistan and abroad.

• Clear understanding and knowledge of media habits of Pakistani consumers.

• Understanding of Pharma market dynamics and marketing tools.

Competencies required:

• Excellent Communication skills

• Excellent Presentation skills

• Good interpersonal skills / People management

• Good analytical skills

• Strategic thinker with business acumen

• In-depth knowledge of marketing with clear concepts

Minimum Qualifications:

• MBA, preferably from IBA or LUMS;

• MBBS and Pharm D can also be considered.

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at abbott.com, on LinkedIn at https://www.linkedin.com/company/abbott-/, and on Facebook at https://www.facebook.com/AbbottCareers.