Email Marketing Manager

Email Marketing Manager

Onsite (DHA Rahbar, Lahore)

2:00 PM – 11:00 PM (Monday to Friday)

We are looking for a results-driven Email Marketing Manager with 2–3 years of proven experience in driving B2B growth through strategic email marketing, LinkedIn outreach, and Upwork bidding. This role is for a self-starter who understands the full sales cycle and can independently manage and scale our lead generation engine.

Key Responsibilities:

• Multi-Channel Outreach: Plan and execute cold email campaigns, LinkedIn outreach, and high-quality Upwork bidding to secure global projects.
• Lead Generation: Generate, qualify, and nurture high-quality B2B leads to ensure a consistent sales pipeline.
• Optimization: Build and optimize outreach sequences, messaging, and follow-ups to maximize conversion ates.
• Strategy: Conduct market research, ICP (Ideal Customer Profile) definition, and competitor analysis to align growth strategies.
• Pipeline Management: Manage CRM pipelines, update sales data, and track KPIs (open rates, reply rates, and revenue impact).
• Collaboration: Work with the delivery team to align client requirements and provide feedback on market trends.
• Mentorship: Guide and mentor junior team members on BD best practices and outreach tactics.

Required Skills & Tools:

• Experience: 2–3 years in Business Development, Sales, or Growth (specifically within the IT/Software industry).
• Strategic Outreach: Strong expertise in Upwork profile management, proposal writing, and LinkedIn Sales Navigator.
• Tool Stack: Hands-on experience with:
• Data/Lead Gen: Apollo, Seamless, Snov, or Clay.
• Email Automation: Smartlead, Instantly, or Lemlist.
• CRM: HubSpot, Zoho, Pipedrive, or similar.
• Domain Knowledge: Previous experience in Business Development for Software QA/Testing services is a major plus.
• Communication: Exceptional English communication, negotiation, and relationship-building skills.

What We Offer:

• Ownership over global BD initiatives and scaling strategies.
• Performance-based growth and leadership opportunities.
• Exposure to international markets and high-ticket clients.
• A collaborative and fast-growing environment at Testiva.

How to Apply:

Click on link or apply directly here or send your resume to [email protected] with the subject line “Email Marketing Manager”. Please include a brief note on why you are the right fit for this role.