Email Marketing Specialist (Remote, Anywhere in Pakistan, USD Salary)

HR POD Careers


Date: 9 hours ago
City: Remote
Contract type: Full time
Remote
Requirements:

  • 2–4 years of hands-on experience managing email and SMS marketing for DTC or e-commerce businesses, with strong proficiency in Klaviyo.
  • Proven experience building and managing lifecycle flows, including welcome, abandoned checkout, browse abandonment, post-purchase, winback, and replenishment flows.
  • Strong understanding of segmentation and deliverability fundamentals, including sender reputation, inbox placement, list hygiene, suppressions, and sunset logic.
  • Ability to brief designers and copywriters effectively and QA email and SMS creative before deployment.
  • Strong ability to analyze performance data, including revenue, open rates, click rates, conversion rates, and flow-level metrics, and use insights to improve performance.
  • Working knowledge of e-commerce platforms and analytics tools such as Shopify, Google Analytics, and Segmetrics.
  • Familiarity with email, push, and SMS platforms such as Klaviyo, PushOwl, Omnisend, Conversio, or GHL.
  • Proficiency with AI tools such as ChatGPT and Claude to support research, content development, analysis, and workflow efficiency.
  • Working knowledge of Asana and Slack for project management and team communication.
  • Strong understanding of email and SMS marketing compliance, including CAN-SPAM and TCPA requirements.
  • Hands-on experience with dedicated SMS platforms such as Postscript or Attentive.
  • Experience working with regulated or high-scrutiny industries, such as CBD/THC, supplements, or telehealth, and an understanding of their email and SMS compliance requirements.
  • Strong understanding of Shopify and e-commerce economics, including AOV, LTV, and repeat purchase rate.
  • Basic HTML skills for email development.
  • Experience using Figma or Canva for email and creative asset edits.


Responsibilities:

  • Own and maintain core Klaviyo lifecycle flows across client accounts, including welcome, abandoned checkout, browse abandonment, post-purchase, winback, and replenishment flows.
  • Manage the campaign calendar by planning, building, QAing, and scheduling email and SMS campaigns based on each client's promotional calendar.
  • Own segmentation and deliverability by managing segments, suppressions, and sunset logic while protecting sender reputation and inbox placement.
  • Direct the creative process by briefing designers and copywriters for each campaign and QAing final assets for brand consistency and compliance.
  • Analyze campaign and flow performance, tracking revenue, open rates, click rates, conversion rates, and other key metrics, and use A/B testing to continuously improve results.
  • Ensure all email and SMS campaigns comply with applicable regulations, including CAN-SPAM for email and TCPA for SMS, while maintaining claim-safe messaging for regulated accounts.

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