Google Ads Specialist

SolutionInn


Date: 2 weeks ago
City: Lahore
Contract type: Full time

We are looking for an experienced Google Ads Specialist to manage and scale high-performing campaigns across Google Search, Display, YouTube, Shopping, and Performance Max for USA & Canada markets. The ideal candidate should have strong expertise in Google Ads automation, GMC (Google Merchant Center), GA4 tracking, conversion optimization, and performance troubleshooting for large-scale campaigns.


Job Responsibilities
  • Plan, launch, and optimize Google Ads campaigns targeting US & Canadian audiences.
  • Manage Search, Display, YouTube, Shopping, and Performance Max campaigns.
  • Handle Google Merchant Center feeds, product diagnostics, feed optimization, and policy troubleshooting.
  • Improve CTR, CPC, CPA, ROAS, and conversion rates through data-driven optimization.
  • Monitor campaign learning phases, audience signals, geo-targeting, and budget scaling strategies.
  • Set up and maintain accurate conversion tracking using Google Ads, GTM, and GA4.
  • Analyze low-conversion issues, funnel drop-offs, tracking gaps, and performance fluctuations.
  • Create remarketing and audience segmentation strategies.
  • Conduct A/B testing for ad creatives, landing pages, bidding strategies, and offers.
  • Generate performance reports with actionable insights and scaling recommendations.
  • Stay updated with Google Ads AI automation, Performance Max updates, and North American market trends.


Skills Required
  • Strong experience with:
  • Google Ads
  • Performance Max
  • Google Merchant Center (GMC)
  • GA4 & GTM
  • YouTube Ads
  • Search & Shopping Campaigns
  • Understanding of US/Canada student behavior and academic seasonality.
  • Experience handling large product feeds and campaign scaling.
  • Strong knowledge of:
  • Conversion tracking
  • Audience targeting
  • Remarketing
  • Feed optimization
  • Landing page CRO
  • Budget scaling strategies
  • Ability to troubleshoot:
  • GMC feed issues
  • Low conversion rates
  • Tracking mismatches
  • Learning phase instability
  • Product disapprovals


Required Qualifications
  • Minimum 3+ years of Google Ads experience.
  • Google Ads Certifications preferred.
  • Experience managing high-budget campaigns in USD markets.
  • Prior experience in EdTech, eCommerce, or student-focused platforms is a plus.


Job Experience
  • Minimum 3+ years


Other Benefits
  • Remote work flexibility
  • Flexible working hours
  • Career growth opportunities
  • Access to latest marketing tools & AI technologies
  • Performance-based recognition and rewards
  • Collaborative and growth-focused work environment


Job Working Hours

10 AM to 7 PM (Mon-Fri)

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