Growth Associate

Game District


Date: 2 hours ago
City: Lahore
Contract type: Full time
APP STORE OPTIMIZATION

  • Own all store listing metadata across iOS and Google Play: titles, descriptions, keyword fields, and changelogs
  • Conduct keyword research, gap analysis, and ranking tracking (App-Tweak, Sensor Tower, AppStore Spy, Mobile Action, or equivalent)
  • Plan and execute A/B tests on store creatives, icons, screenshots, feature graphics, and preview videos
  • Report weekly on ASO metrics: keyword rankings, impressions, CVR, install volume by source, and ratings
  • Manage store listing localization across priority markets
  • Align listing updates with game events, version releases, and UA pushes
  • Run competitive ASO audits and share findings with the UA lead and product team
  • Document all ASO experiments, changes, and results

USER ACQUISITION

  • Support UA managers with data pulls, performance reporting, and post-analysis across Meta, Google UAC, TikTok, and Apple Search Ads
  • Brief and review creative assets using store and ad performance data
  • Help maintain attribution and analytics dashboards (AppsFlyer, Adjust, or Singular)
  • Prepare weekly UA summaries, decks, and data exports for team reviews
  • Coordinate between UA, product, and live-ops to keep store presence aligned with in-game content
  • Flag shifts in CPI, CVR, or ROAS to the UA lead

MONETISATION

  • Support the monetisation team with IAP performance analysis: revenue per user, offer conversion rates, and purchase funnel drop-off
  • Track and report on ARPU, ARPPU, LTV estimates, payer conversion rate, and revenue by cohort
  • Pull and organize store revenue data from App Store Connect and Google Play Console for monetisation reporting
  • Ensure UA and ASO activities are coordinated with active monetisation events, LTOs, and seasonal promotions
  • Flag revenue or payer anomalies and surface them to the relevant lead with supporting data

REQUIRED QUALIFICATIONS

  • 0–3 years of hands-on experience in mobile ASO, mobile marketing, or a UA-adjacent role
  • Demonstrable experience managing store listings on both iOS App Store and Google Play
  • Working knowledge of at least one ASO tool: AppTweak, Sensor Tower, AppStore Spy, or equivalent
  • Familiarity with mobile attribution platforms: AppsFlyer, Adjust, or Singular
  • Strong analytical skills; able to interpret performance data and draw conclusions independently
  • Proficiency in Excel or Google Sheets for data analysis and reporting
  • Understanding of the mobile install funnel: impression → store page view → install → D1/D7/D30 retention
  • Ability to manage multiple workstreams simultaneously with attention to detail

PREFERRED QUALIFICATIONS

  • Experience in the mobile gaming industry (casual, mid-core, or hypercasual)
  • Hands-on experience running or supporting paid UA campaigns on Meta Ads or Google UAC
  • Knowledge of creative testing methodologies for mobile advertising
  • Experience managing ASO across multiple titles or in a multi-genre portfolio
  • Familiarity with mobile monetisation concepts: IAP structures, subscription models, payer segmentation, or LTV modeling
  • Exposure to revenue reporting via App Store Connect, Google Play Console, or a BI tool

TOOLS & PLATFORMS

  • ASO: AppTweak / Sensor Tower / App Any or Data.ai / App Magic / AppStore Spy / Mobile Action / Mobi-option
  • Store Consoles: App Store Connect, Google Play Console
  • Attribution: AppsFlyer / Adjust / Singular
  • Paid UA (supporting): Meta Ads Manager, Google UAC, TikTok for Business, Apple Search Ads
  • Monetisation (supporting): App Store Connect Revenue, Google Play Console Revenue, internal BI dashboards
  • Analytics & Reporting: Google Sheets / Excel
  • Project Management: Asana / Miro

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