Head of Marketing

Job Title: Head of Marketing

Location: Lahore (On site) with frequent travel to Rawalpindi and Kharian, Pakistan.

Reports To: Chief Marketing Officer / Global CEO

Department: Marketing

Employment Type: Full-time

Role Overview

ACE is on the lookout for a visionary Head of Marketing to lead our brand through its next phase of global fintech expansion. This is not just a management role; it is a leadership position for a builder who can translate business objectives into compelling marketing strategies. You will be responsible for scaling our market presence, optimizing performance metrics, and shaping the future of a high impact team. The ideal candidate brings 5+ years of leadership experience and a decade of overall marketing expertise, ideally within the fast-paced worlds of fintech, payments, or tech scale-ups.

Key Responsibilities

• Strategic Direction & Vision
• Develop and champion a forward-thinking marketing roadmap aligned with ACE’s mission to revolutionize cross-border finance
• Collaborate with the executive team to shape go-to-market strategies, influence product roadmaps, and identify new revenue opportunities
• Act as the voice of the market to the board, presenting clear insights on brand health, competitive landscapes, and growth trajectories
• Driving Growth & Performance
• Architect and oversee multi-channel acquisition strategies (spanning Meta, Google, TikTok, and beyond) to drive user growth and optimize spend
• Establish a rigorous framework for tracking marketing success, from brand awareness to customer lifetime value and market share
• Spearhead expansion into key international corridors, including the USA, New Zealand, and the Middle East, while deepening engagement in existing markets
• Team Empowerment & Culture
• Lead, coach, and scale a diverse team of marketing specialists across digital, content, brand, CRM, and product marketing
• Cultivate an environment of experimentation, data-driven decision-making, and creative problem-solving
• Nurture talent across Pakistan and global hubs, building a pipeline of future marketing leaders
• Brand Building & Engagement
• Own the evolution of the ACE brand, ensuring a cohesive and resonant identity that adapts effectively to local nuances
• Guide the development of high-impact content and community strategies that foster deep connections with users worldwide
• Leverage CRM and lifecycle marketing to deliver personalized experiences that drive retention and advocacy
• Product Launches & Integration
• Partner closely with Product and Technology teams to ensure marketing strategies are deeply integrated with product releases and customer journeys
• Tailor value propositions for diverse regional audiences, maintaining a strong, unified global brand voice
  
  

Qualifications

Required:

• A minimum of 05+ years in marketing, in a leadership capacity within fintech, digital payments, or a high-growth technology environment
• A proven track record of scaling brands and managing high-performance teams
• Deep expertise in performance marketing, brand positioning, and customer retention strategies
• Demonstrated success in engaging diaspora communities across the UK, Europe, GCC, and North America
• Strong analytical capabilities, with hands-on experience using tools like Google Analytics, HubSpot, or Looker to drive decisions
• Exceptional communication and stakeholder management skills, with the ability to influence at the executive level
• Flexibility to travel frequently within Pakistan (Islamabad, Rawalpindi, Lahore & Kharian)
  
  

Preferred:

• Experience in the remittance or cross-border payments sector
• Familiarity with mobile-first product marketing and the regulatory landscapes of multiple regions
• An entrepreneurial mindset, comfortable navigating the ambiguities of a growth-stage company and turning challenges into opportunities
  
  

ACE Money Transfer Profile: https://acemoneytransfer.com/company-profile

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