Junior B2B Content Strategist

We're looking for a B2B Content Strategist at LEAURY - A leather made products brand. It's sister company of Xpert Prime. The ideal candidate will have around one year of experience to help plan and execute content that attracts and converts business buyers. You'll work closely with our content, SEO, design, and sales teams, with guidance from senior marketers. It's a good fit if you have some hands-on content marketing experience and want to grow into a strategic role.

Job Type: Full Time - Onsite - Night Shift

Location: Johar Town, Lahore.

Timings: Monday - Friday (7PM - 4 AM)

Apply At: https://xem.xpertprime.com/careers/b2b-content-strategist-s960g

Responsibilities

Support the development and upkeep of the content strategy and editorial calendar

Research target audiences, buyer personas, competitors, and industry trends to find content opportunities

Plan content for different stages of the buyer journey (awareness, consideration, decision)

Create and edit B2B content such as blogs, case studies, whitepapers, email campaigns, and landing page copy

Work with the SEO team on keyword research and topic clusters

Brief writers, freelancers, and designers, and review their work for quality and brand voice

Gather insights, customer stories, and subject-matter input from sales and product teams

Track content performance (traffic, engagement, leads) and share regular reports with the team

Audit existing content and recommend what to update, repurpose, or retire

Follow and help maintain brand voice and content guidelines

Qualifications

1 year of experience in content marketing, content strategy, copywriting, or a related B2B role (internships and freelance work count)

Strong writing, editing, and storytelling skills

Basic understanding of B2B buyer journeys, personas, and the marketing funnel

Working knowledge of SEO fundamentals and keyword research

Familiarity with analytics tools such as Google Analytics, Search Console, or HubSpotExperience with a CMS (WordPress or similar)

Good organizational and project management skills

Clear communication and the ability to work with multiple teams

Willingness to learn, take feedback, and grow into more strategic work

Nice to Have

Experience in SaaS, technology, or professional services content

Exposure to ABM, lead generation, or sales enablement content

Familiarity with CRM or marketing automation tools (HubSpot, Zoho, Salesforce)

Basic experience with video, webinar, or social content

Content marketing or SEO certifications (HubSpot, Google, Content Marketing Institute)

A portfolio of published B2B work