Marketing Content Executive
Cognitive Healthcare International
Date: 2 weeks ago
City: Karachi
Salary:
PKR 80,000
-
PKR 140,000
per month
Contract type: Full time
Remote
About The Role
You are a dynamic, creative, and culturally attuned digital storyteller with a passion for healthcare communications and brand building. You possess an innate ability to translate complex medical information into engaging, accessible, and compliant social media content. Driven by a desire to educate and inspire, you seamlessly blend creative visual design with rigorous data analysis to elevate healthcare brands in an increasingly competitive digital landscape.
Experience
You are a dynamic, creative, and culturally attuned digital storyteller with a passion for healthcare communications and brand building. You possess an innate ability to translate complex medical information into engaging, accessible, and compliant social media content. Driven by a desire to educate and inspire, you seamlessly blend creative visual design with rigorous data analysis to elevate healthcare brands in an increasingly competitive digital landscape.
Experience
- 3+ years of dedicated professional experience managing corporate or brand social media channels, preferably within the healthcare, wellness, or highly regulated pharmaceutical sectors.
- Proven track record of developing and executing organic and paid social media strategies that resulted in measurable audience growth, high community engagement, and positive brand sentiment.
- Demonstrated success in cross-functional collaboration with marketing, PR, and clinical teams.
- Managed multi-channel social media calendars and executed comprehensive content plans across Facebook, Instagram, LinkedIn, and TikTok.
- Designed thumb-stopping visual assets and edited dynamic video content using Canva, Adobe Creative Cloud, and CapCut.
- Oversaw daily community management, addressing user inquiries, moderating comments, and fostering a supportive online community.
- Analyzed campaign performance using Google Analytics and Meta Business Suite to generate weekly and monthly reporting insights.
- Leveraged AI copywriting and brainstorming tools like ChatGPT to scale content ideation while maintaining strict brand voice consistency.
- Technical (must-have): Advanced proficiency in Meta Business Suite, Hootsuite, Buffer, Canva, Adobe Creative Cloud, CapCut, Google Analytics, Google Ads, and ChatGPT.
- Core competencies (must-have): Social media marketing, healthcare marketing, content creation, copywriting, social media strategy, community management, healthcare communications, content planning, analytics and reporting, brand management.
- Soft skills (nice-to-have): Exceptional written and verbal communication, empathy in patient communications, acute attention to detail, adaptability to rapid algorithm changes, strong creative problem-solving.
- Bachelor's degree in Marketing, Communications, Journalism, Public Relations, Healthcare Administration, or a related field.
- Relevant professional certifications in digital marketing, social media management, Google Ads, or healthcare compliance are strongly preferred.
- Familiarity with HIPAA guidelines and FDA regulations regarding pharmaceutical and healthcare advertising on social media is a distinct advantage.
- Experience managing crisis communications or sensitive community moderation in a healthcare context.
- Portfolio showcasing a diverse range of successful healthcare campaigns, creative designs, and copywriting samples is highly encouraged.
How to apply
To apply for this job you need to authorize on our website. If you don't have an account yet, please register.
Post a resumeSimilar jobs
Finance Manager (Onsite, Karachi, PKR Salary)
HR POD Careers,
Karachi
1 week ago
Requirements:Bachelor's degree (BS) in Accounting and Finance or a related field.3+ years of experience in finance, accounting, or a related field.Strong knowledge of bookkeeping, accounting principles, invoicing, and accounts receivable.Experience managing payroll, tax compliance, budgeting, and cash flow.Ability to prepare monthly financial reports and present financial information clearly to the founders.Strong analytical, organisational, and problem-solving skills.High attention to detail and...
MANAGER - CONTINUING PROFESSIONAL DEVELOPMENT (CPD) KARACHI
The ICAP,
Karachi
1 week ago
Job ResponsibilitiesManage assigned PAIB programs and flagship projects from planning to completion and evaluation, ensuring timelines, scope and budgets; coordinate logistics, registrations, vendors, speakers and cross-functional support. Coordinate with program partners, trainers, industry experts and internal teams for program delivery, participant support and issue resolution; monitor feedback, recommend improvements and timely prepare progress reports.Supervise assigned team members through work allocation,...
Assistant Manager HES Administrator
K-Electric,
Karachi
1 week ago
Our employees are our company's greatest asset - they are our real competitive advantage. We possesse immense power of innovation, immagination and a desire to attract and retain the best; provide them with encouragement, stimulus, and make them feel that they are an integral part of the company's mission.PurposeThis position administers the AMI Headend system of multiple vendors (Iskraemeco, Hexing,...
