Meta Ads Expert

About Carpe Diem

Carpe Diem is a pioneering IT & Software Development firm serving 400+ clients across the USA with a robust team of 600+ professionals.

Specializing in a broad spectrum of technological and creative solutions, we empower our clients with innovative approaches in marketing automations, media buying, and custom software development.

Our culture champions continuous learning and professional growth, fostering a dynamic and collaborative work environment.

Position Overview

As we continue to grow, we're seeking seasoned Meta Ads Experts to enhance our efforts. Experience: 3+ years hands-on experience in creating and managing Meta ad campaigns

Skills & Experience:

• ⁠Experience with Meta's Andromeda and creative testing framework.
• Budget optimization strategies across campaign objectives
• ⁠Understanding of high-performing ad creative principles (hooks, native formats, UGC)
• ⁠Video content optimization for Reels, Stories, and in-feed placements
• ⁠Experience in specific niches (e-commerce, lead generation, app installs, etc.)
• ⁠Proficiency in leveraging AI tools for ad copy generation and iteration.
• Experience with effective prompt engineering to generate conversion-focused ad copy.

Skills & Experience:

• ⁠Meta Pixel implementation and Conversions API (CAPI) setup
• ⁠ ⁠Strong analytical skills with ability to interpret creative testing data and provide actionable insights
• Proficiency in attribution models and cross-platform tracking
• ⁠Experience with Google Analytics, or similar analytics platforms
• ⁠Understanding of UTM parameters and tracking structures

Additional Information:

• Type: Full-Time
• Shift time: 11:00 AM to 8:00 PM
• Evening: 5:00 PM to 2:00 AM
• Salary Range: Market Competitive + Performance Incentives + Bonuses + Short & Long Term Benefits

Benefits:

• Monthly Performance Incentives
• Quarterly Performance Bonuses
• 100% Remote
• Interest Free Loans up to PKR 500,000