Performance Marketing Expert
HexaClicks
Date: 5 hours ago
City: Karachi
Contract type: Full time
We are looking for a results-driven and proactive Performance Marketing Expert with proven experience in managing paid campaigns across multiple digital channels. The ideal candidate should have strong analytical skills, a data-driven mindset, and the ability to optimize campaigns for maximum ROI and performance.
Key Responsibilities:
Timings: 9:30 AM – 6:30 PM
Key Responsibilities:
- Plan, launch, and optimize Google Ads (Search, Performance Max, Display, YouTube, Remarketing) and Meta Ads campaigns.
- Conduct keyword and audience research.
- Monitor daily campaign performance and optimize bids, budgets, audiences, creatives, and landing pages to improve ROAS and CPA.
- Set up and troubleshoot conversion tracking using Google Tag Manager, Google Analytics 4, Google Ads Conversion Tracking, and Meta Pixel.
- Prepare weekly and monthly performance reports with actionable insights.
- Collaborate with the creative and web teams to improve landing page conversion rates.
- Perform competitor analysis and identify growth opportunities.
- Manage campaign budgets while achieving lead generation and revenue targets.
- Stay up to date with platform updates and industry best practices.
- Strong hands-on experience with Google Ads and Meta Ads Manager.
- Proficiency in Google Analytics 4 and Google Tag Manager.
- Experience with Meta Pixel, Google Ads Conversion Tracking, and conversion attribution.
- Knowledge of keyword research tools and campaign structure.
- Strong understanding of bidding strategies, quality score, audience targeting, remarketing, and conversion rate optimization.
- Proficient in Microsoft Excel or Google Sheets for reporting and analysis.
- Strong analytical, communication, and problem-solving skills.
- Bachelor's Degree in Marketing, Business Administration, Digital Marketing, or a related field
- 2 plus years managing Google Ads and Meta Ads campaigns
- Candidates should demonstrate a strong analytical mindset with proven experience managing lead generation and e-commerce campaigns.
- Must be comfortable handling monthly ad budgets, making data-driven optimization decisions, and working closely with designers, developers, and account managers.
- Experience with US-based clients is highly preferred. Immediate joiners will be given preference.
Timings: 9:30 AM – 6:30 PM
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