Product Marketing Executive

Programmers Force


Date: 3 weeks ago
City: Remote
Contract type: Full time
Remote

About the Role:

We are looking for technically inclined Product Marketing Resources to support product launches, marketing campaigns, content development, and customer communication.


Responsibilities

  • Develop positioning and messaging for AI-powered products across multiple industries
  • Build go-to-market strategies, including hype market, for new AI solutions
  • Translate technical AI capabilities into customer-focused value propositions
  • Conduct market research and customer/user interviews
  • Define target segments, personas, and buying journeys
  • Create sales enablement materials and customer-facing content
  • Partner with product, engineering, sales, creative marketing and leadership teams
  • Analyze competitive landscape and market trends
  • Develop industry-specific narratives for AI adoption
  • Measure GTM effectiveness through pipeline, adoption, and revenue metrics

Requirements

  • 3+ years of product marketing, solutions marketing, or technology marketing experience
  • Experience marketing SaaS, enterprise software, cloud, AI, or technology products
  • Strong understanding of AI concepts including GenAI, LLMs, AI agents, and automation
  • Ability to communicate technical concepts to business audiences
  • Experience developing GTM strategies from concept to launch
  • Strong customer research and storytelling skills
  • Experience working with cross-functional teams
  • Excellent written and verbal communication skills

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