Sales Development Representative

Cogent Labs is looking for a Sales Development Representative (SDR) for its Lahore Office.

Job Type: On-site

Role

You'll own the complete lead-to-meeting conversion process transforming assigned leads from all stages (cold, warm, inbound) into qualified sales opportunities. You bridge the gap between lead generation and Account Executives, using AI-powered tools to optimize outreach, maintain systematic follow-ups, and consistently hit booking targets. You combine persistence with data-driven optimization, turning CRM hygiene and dashboard insights into actionable conversion strategies.

If you love converting cold leads into warm conversations, hitting measurable targets, and using AI to multiply your effectiveness%u2014you'll thrive in this role.

Requirements

• Open to both entry level candidates and experienced professionals across all levels of experience.
• Proven track record in SDR or similar lead conversion role with measurable booking/conversion metrics
• Excellent written communication and email copywriting skills; ability to craft compelling, personalized outreach that drives responses
• Strong organisational skills with meticulous attention to CRM data hygiene and process adherence
• Self-motivated with ability to work independently; comfortable with repetitive tasks and persistent follow-up
• AI Proficiency: Ability to provide suitable context and prompts; use AI tools to speed up research, personalization, and workflow optimization
• CRM Mastery: Expert proficiency with major CRM platforms (Salesforce, HubSpot, Pipedrive, etc.); experience with sales dashboards and analytics
• Tooling Proficiency: Email sequencing tools (Outreach, Apollo, Lemlist, etc.); AI platforms (ChatGPT, Claude); GHL (GoHighLevel) is a plus
• Data-oriented mindset; uses metrics to identify patterns, test hypotheses, and continuously optimize approach
• Comfortable giving and receiving feedback; adapts quickly based on performance data and coaching
  
  

Responsibilities

Convert all assigned leads into qualified sales meetings through strategic email outreach and multi-touch sequences

Own the complete qualification, nurturing, and scheduling process; identify decision-makers and build rapport through written communication

Execute systematic follow-up cadences across all lead stages; re-activate dormant/cold leads with optimized messaging

Maintain 100% CRM data accuracy and hygiene; update lead statuses in real-time and ensure no lead goes untouched for >3 days

Monitor performance metrics through main sales dashboards; track conversion rates, response times, meeting outcomes, and pipeline health

Generate actionable insights from dashboard analytics; identify patterns and optimize approach based on data

Respond to lead replies and engagement within business hours (<10 minutes); handle objections and schedule meetings efficiently

Use AI tools for lead research, email personalization, sequence optimization, and workflow automation

Collaborate with Account Executives on lead quality, handoff process, and meeting outcomes; incorporate feedback to improve qualification criteria

Maintain professional, persistent outreach without being pushy; optimize messaging based on lead behavior, engagement signals, and reply patterns

Stay current with AI sales technologies and best practices; actively seek ways to improve efficiency and conversion rates

Results (What Success Looks Like)

Meeting Targets: 15-20 qualified meetings booked per month; 60-70% meeting show rate; 30-40% meeting-to-opportunity conversion

Activity Consistency: 50 leads contacted per day; 25-35 follow-up emails sent daily; response handling time

Conversion Performance: 30-50% lead-to-meeting conversion rate overall; 5% cold lead reactivation rate; 15-20% inbound conversion rate; 5% email reply rate

Process Excellence: 85%+ follow-up completion rate; 100% CRM logging compliance; 90%+ compliance on lead aging (no lead untouched >3 days)

Pipeline Quality: SQLs (Sales Qualified Leads) created per month align with AE capacity; 70%+ AE acceptance rate (meetings accepted as qualified)

Speed & Responsiveness: Reply to engaged leads within 10 minutes during business hours; complete lead qualification within 7-14 days of assignment

Data Integrity: 100% accurate lead status updates; CRM records reflect current state of all conversations and touchpoints