Search Engine Optimization Specialist

We're looking for a results-driven SEO Specialist to own our organic growth strategy and improve online visibility across our Next.js website and business profiles. This role blends technical SEO, on-page optimization, and content strategy, and is a strong fit for someone who's analytical, detail-oriented, and comfortable working closely with developers to ship fixes.

Key Responsibilities

Strategy & Technical SEO

Own end-to-end SEO strategy (technical, on-page, off-page) for the company website.

Run technical audits and partner with the dev team to ship fixes.

Optimize rendering strategy (SSR, SSG, ISR) and Core Web Vitals.

Manage metadata, JSON-LD schema, canonicals, hreflang, sitemaps, and robots.txt.

Monitor indexing, crawl issues, and overall site health.

On-Page & Content Optimization

Conduct keyword research and competitor analysis to inform content and page optimization.

Optimize meta titles, descriptions, headers, and internal linking.

Write and improve SEO-friendly website copy, ensuring content matches search intent and supports a strong user experience.

Optimize landing pages to improve conversion rates.

Support social media copywriting to keep messaging aligned with SEO goals.

Off-Page & Profile Visibility

Plan and execute link-building campaigns.

Optimize the company's Upwork profile and service descriptions for search visibility and lead quality.

Maintain consistent keyword alignment across business and social media profiles.

Performance Tracking

Track KPIs including traffic, rankings, conversions, and lead quality using GSC, GA4, Screaming Frog, and Microsoft Clarity.

Report on performance regularly and adapt strategy based on data.

Work toward monthly and quarterly SEO targets.

Required Qualifications

2+ years of experience in SEO or digital marketing.

Strong knowledge of on-page and technical SEO (experience with Next.js or similar frameworks is a plus).

Hands-on experience with keyword research and SEO tooling (GSC, GA4, Screaming Frog, Clarity, or equivalents).

Solid understanding of analytics and performance reporting.

Excellent writing and content optimization skills.

Track record of meeting deadlines and hitting performance targets.

Key Performance Indicators (KPIs)

Growth in organic traffic and improved keyword rankings.

Increase in qualified leads and conversions.

Improved Upwork/business profile visibility.

Consistent achievement of assigned SEO targets.

What We Offer

Full-time, stable role with room for growth.

Competitive salary.

Opportunities for professional development.

• A supportive, collaborative team environment.