Senior Marketing Manager

To lead Interwood’s marketing communication function by translating business priorities into integrated brand, campaign, content, digital, PR, retail, and media plans. The role owns the brand marketing budget, ensures efficient spend allocation, strengthens brand consistency, and aligns Marcom teams to deliver measurable business impact.

• Develop the annual Marcom strategy and campaign roadmap in alignment with Interwood’s business priorities, category plans, revenue goals, brand positioning, and customer growth agenda.
• Own the brand marketing budget and allocation framework, ensuring spend is prioritized across campaigns, media, content, PR, events, retail activation, agencies, and brand-building initiatives based on business impact.
• Lead monthly and quarterly marketing planning cycles with Category, Sales, Ecommerce, Retail, VM, Export, and Finance teams to align priorities, campaign calendars, launch support, and resource deployment.
• Define the communication architecture for major campaigns and launches, ensuring clear messaging, audience focus, channel role, campaign objective, and success measures before execution begins.
• Drive marketing efficiency and ROI governance by tracking planned vs actual spend, campaign-level productivity, vendor cost efficiency, media performance, and budget utilization against business outcomes.
• Lead and align Marcom teams across brand communication, digital/content, creative, PR, events, and campaign planning to ensure clarity of priorities, timely delivery, and consistent execution standards.
• Ensure brand governance across all communication touchpoints, including digital, retail, PR, content, events, showroom communication, and external brand assets, in line with Interwood’s brand guidelines and positioning.
• Build structured performance review mechanisms through campaign post-reviews, monthly dashboards, learning documents, and leadership updates to continuously improve planning quality, budget efficiency, and campaign effectiveness.

Requirements

• 8–10 years of experience in brand, category, or integrated marketing—preferably in retail, lifestyle, or consumer industries
• Strong command over strategic planning, creative execution, and performance tracking
• Experience leading cross-functional projects and working in dynamic environments
• Sharp analytical skills with the ability to derive actionable insights from marketing data
• Exceptional communication, leadership, and project management capabilities
• A mindset that balances brand-building vision with commercial impact