SEO Specialist

Position Title: SEO Specialist

Reporting to: SEO Manager

Department: Marketing

Location: Bahria Town Phase 4, Rawalpindi

About Us:

Reach First is a Canadian company that provides software development, digital marketing, and custom solutions services to our clients. We also build and operate multiple business units within various industries. Performance is at the core of everything we do. We go above and beyond the call of duty to achieve impactful growth for all our clients.

Position Purpose:

We are looking for a results-driven SEO Specialist to join our marketing team. Your mission will be to build high-quality backlinks, manage outreach campaigns, and enhance our brand’s online authority. You will work closely with the content and on-page SEO teams to ensure our link-building efforts align with our broader keyword strategy and business goals.

Education & Professional Qualification:

• Degree(s)/Major(s): Bachelor's or Master's in a relevant field from a reputed local/foreign University.
  
• Certification(s): Not mandatory, but certification in SEO is a plus.
  

Experience:

• Minimum 2 - 3 years of proven SEO and SEM Experience with website optimization tools and managing PPC campaigns across Google.
  

What We Offer:

• A wide range of challenging assignments. We don’t just offer a job; we offer a career with varying assignments and lots of development opportunities.
  
• Continuous coaching – you will work with passionate people and receive both formal training and day-to-day mentoring from your coach and manager.
  
• Dynamic and respectful work environment – employees are at the core, we value every individual and encourage initiatives, promoting agility and work/life balance.
  
• A competitive compensation package, in line with your qualifications and experience.
  
• As an equal employment opportunity provider, Reach First makes all decisions of employment purely on the basis of merit.
  

Responsibilities:

1. Link Building & Strategy

• Develop and execute diversified link-building strategies (e.g., guest posting, resource pages, broken link building, and skyscraper technique).
  
• Identify and vet high-quality, relevant websites for potential backlink opportunities.
  
• Monitor the backlink profile to ensure a healthy balance of anchor text and "follow" vs. "no-follow" links.
  

2. Outreach & Relationship Management

• Conduct personalized outreach to bloggers, journalists, and industry influencers.
  
• Build and maintain long-term relationships with webmasters and editors in our niche.
  
• Manage communication across various platforms (Email, LinkedIn, Hunter.io, etc.).
  

3. Content Collaboration

• Collaborate with the Content Team to create "linkable assets" (infographics, whitepapers, or data-driven studies).
  
• Identify content gaps that could be leveraged for guest blogging opportunities.
  

4. Analysis & Reporting

• Monitor competitor backlink profiles to identify new opportunities and stay ahead of industry trends.
  
• Track the performance of outreach campaigns using tools like Ahrefs, SEMrush, or Moz.
  
• Report on key metrics such as Domain Authority (DA), Domain Rating (DR), and Referring Domains.
  
  
  
  

• Solid understanding of Off-page, technical SEO, AEO, GEO.
  
• Knowledge of ranking factors and search engine algorithms.
  
• Experience with website analytics tools and bid management tools, and familiarity with Google Analytics.
  
• Ability to think creatively, strategically, and resolve problems.
  
• Able to follow established processes and procedures.
  
• Overall, proactiveness has a positive impact on anything that they’re working on.
  
• Understanding of all search engines and functions, as well as marketing.
  
• Strong critical thinking, research, and problem-solving skills.
  
• Excellent time-management, organization, and project management skills, with attention to detail from inception through execution.
  
• Excellent verbal and written communication skills.
  
• Ability to work within a team and independently.
  
• Strong organizational, time management, and analytical skills.
  
• Tools: Proficiency in SEO tools (Ahrefs, SEMrush, Majestic, or Moz) and outreach tools (Pitchbox, BuzzStream, or Mailshake).
  
• Communication: Exceptional written communication skills for crafting persuasive outreach emails.
  
• Analytical Thinking: Ability to distinguish between "high-quality" and "spammy" links (understanding Google’s Penguin and SpamBrain updates).
  
• Technical Knowledge: Basic understanding of how On-Page SEO and technical SEO influence Off-Page success.
  

• Competitive Salary
  
• Travel Allowance
  
• Laptop Allowance
  
• Medical Insurance
  
• EOBI
  
• OPD Reimbursement
  
• Gym Reimbursement
  
• National Holidays [All National Holidays]
  
• Marriage Leaves [Up to 1 Week]
  
• Annual Leaves
  
• Hajj and Umrah Leaves
  
• Maternity/Paternity Leaves
  
• Casual/Sick Leaves [8 Days/Year]