SEO Specialist - AI Search & Google (Onsite, Night Shift, Lahore, PKR Salary)
HR POD Careers
Date: 2 weeks ago
City: Lahore
Contract type: Full time
Requirements:
- 3+ years of hands-on SEO experience with a proven track record of driving organic traffic and conversion growth.
- Strong technical SEO knowledge, including Core Web Vitals, indexation, structured data, and site performance optimization.
- Hands-on experience with programmatic or templated SEO at scale, including managing hundreds of pages.
- Proven experience in Local SEO, including Google Business Profile and multi-location SEO.
- Proficiency in GA4, Google Search Console, and SEO tools such as Ahrefs or SEMrush.
- Up-to-date knowledge of AI search and answer-engine optimization.
- Experience in SEO for travel, transportation, limo, airport transfer, or other local-service businesses.
- Proven experience ranking airport-transfer, city-car, or route-specific landing pages.
- Understanding of content operations and basic HTML/CSS.
- Experience with booking-funnel CRO and optimizing organic traffic for conversions.
- Develop and execute keyword strategies targeting airport transfers, city car services, and route-based searches.
- Scale programmatic city, airport, and route landing pages in collaboration with the development team.
- Manage technical SEO, including site speed, Core Web Vitals, indexation, XML sitemaps, and Schema.org structured data.
- Optimize on-page elements, internal linking, and content briefs to improve organic visibility and rankings.
- Manage Local SEO activities, including Google Business Profile, local citations, and location-specific landing pages.
- Build high-quality backlinks and execute digital PR campaigns across travel and local-service niches.
- Develop and implement AI and answer-engine optimization strategies to increase visibility and citations across ChatGPT, Google AI Overviews, Perplexity, and similar platforms.
- Structure content for AI-generated answers using FAQ/HowTo schema, entity authority, and other relevant optimization techniques.
- Track SEO performance using GA4, Google Search Console, and SEO tools, and provide weekly performance reports.
- Identify opportunities to improve the booking funnel through SEO-driven Conversion Rate Optimization (CRO).
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