Social Media Executive (Photographer & Content Creator) - American Lycetuff

Our client American Lycetuff is hiring a Social Media Executive (Photographer & Content Creator) in Lahore.

Job Purpose
American Lycetuff DNK School System is seeking a creative and dynamic Social Media Executive to capture and showcase the daily life, achievements, and activities across our campuses. The ideal candidate will be responsible for producing high-quality visual content, managing day-to-day content creation, and strengthening the institution's digital presence through engaging social media content.

Key Responsibilities
· Capture high-quality photographs and videos of campus activities, events, classrooms, and student engagements.
· Create engaging short-form video content, including Instagram Reels, Facebook Reels, YouTube Shorts, TikTok videos, and Stories.
· Plan, develop, and execute creative content ideas aligned with the institution's branding and marketing objectives.
· Cover daily campus activities, academic events, celebrations, workshops, and special occasions.
· Edit photos and videos using professional editing software and mobile applications.
· Write compelling captions and coordinate content for publication across social media platforms.
· Stay updated with the latest social media trends, content formats, and platform algorithms.
· Collaborate with the Marketing and Administration teams for timely coverage of institutional activities.
· Maintain a content calendar and ensure consistent posting schedules.
· Ensure all content reflects the organization's brand identity and professional standards.

Requirements
· 2–3 years of experience in social media management, photography, videography, or digital content creation.
· Strong photography, mobile videography, and visual storytelling skills.
· Experience creating short-form content for Facebook, Instagram, TikTok, and YouTube.
· Ability to manage multiple projects and travel between Lahore campuses when required.

Qualifications
· Intermediate or Bachelor's degree

Technical Skills
· Proficiency in Canva, CapCut, or similar editing tools.
· Basic knowledge of social media scheduling and content management tools.
· Understanding of content creation, reels, and social media best practices.