Social Media Marketing Specialist - Devsarch

Our client Devsarch is hiring a Social Media Marketing Specialist in Lahore.

We’re looking for a creative and trend-savvy Social Media Marketing Specialist who knows how to build brands through content. This role is for someone who is sharp-minded, proactive, and passionate about social media — someone who can think strategically, create engaging content, record reels, write compelling captions, and turn ideas into viral-worthy content.

What You’ll Do
• Develop and execute social media strategies to grow brand presence and engagement
• Manage and grow our social media platforms (Instagram, LinkedIn, TikTok, Facebook, etc.)
• Create high-quality content including posts, reels, stories, shorts, and carousels
• Record and edit reels/videos for social media content
• Design engaging creatives using tools like Canva, CapCut, and similar platforms
• Write compelling captions, hooks, and short-form content that drives engagement
• Stay updated with social media trends, viral formats, and platform updates
• Plan and manage monthly content calendars
• Work on branding and maintain a consistent brand voice and visual identity
• Collaborate on campaigns, launches, and marketing initiatives
• Analyze content performance and optimize strategies based on insights

What We’re Looking For
• 1–3 years of experience in social media marketing or content creation
• Strong understanding of Instagram, TikTok, LinkedIn, and current social media trends
• Creative mindset with the ability to generate fresh content ideas quickly
• Ability to create, record, and edit engaging reels and short-form videos
• Hands-on experience with Canva, CapCut, and other basic editing/design tools
• Strong copywriting and content writing skills
• Understanding of branding, storytelling, and audience engagement
• Someone proactive, energetic, and execution-focused
• Portfolio/sample work is highly preferred