Sr. SEO + Google ads Expert

Role Overview

As a Senior SEO + Google Ads Executive, you will drive our digital marketing strategy by optimizing our online presence and managing our Google Ads campaigns. This role is crucial for enhancing our visibility, attracting targeted traffic, and ultimately increasing conversions.

Key Responsibilities

• Develop and implement comprehensive SEO strategies to improve organic search rankings and drive traffic to the website.
• Conduct keyword research and competitive analysis to identify opportunities for content optimization and new campaign initiatives.
• Manage and optimize Google Ads campaigns, focusing on maximizing ROI through effective targeting and budget management.
• Analyze website performance metrics and user behavior to inform SEO and PPC strategies, providing actionable insights for continuous improvement.
• Collaborate with content creators to ensure alignment between SEO best practices and content development, enhancing overall user engagement.
• Stay updated with the latest trends and algorithm changes in SEO and PPC, adapting strategies accordingly to maintain competitive advantage.

Required Qualifications & Skills

• Minimum 3+ years of experience in SEO and Google Ads management.
• Hands on experience with Display Campaigns, Performance Max, Search Campaigns, Discovery Campaigns, etc.
• Experience in B2b and B2C.
• Deep understanding of SEO - AEO - GEO operations, deep analysis of keywords research & strategy planning for better approach.
• Understanding of Content Pillar & Semantic SEO
• Proficient in SEO tools such as Google Analytics, SEMrush, Moz, or similar platforms.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication skills, with the ability to convey complex information clearly and effectively.
• Proven track record of improving search engine rankings and managing successful PPC campaigns.
• Experience with A/B testing and conversion rate optimization.
• Familiarity with HTML, CSS, and website development processes.
• Knowledge of local SEO strategies and tools.

Growth Opportunity

This role offers the chance to take ownership of key digital marketing initiatives, allowing you to shape the strategy and directly impact business growth. You will have the opportunity to expand your skill set in advanced SEO techniques and data analytics, positioning yourself for future leadership roles within the marketing department.