TikTok Ads Specialist – US Market

We are looking for an experienced TikTok Ads Specialist to manage and scale paid advertising campaigns targeting college and university students in the United States. The ideal candidate should have strong experience in performance marketing, creative testing, conversion tracking, audience targeting, and campaign optimization. The primary goal of this role is to drive profitable customer acquisition for SolutionInn\'s textbooks, books, and student-focused products and services.

• Plan, launch, optimize, and scale TikTok Ads campaigns for the US student market.
• Manage conversion, sales, prospecting, and retargeting campaigns.
• Optimize campaigns based on CPA, ROAS, CTR, CPC, CPM, and conversion rate.
• Monitor and improve campaign ROI and profitability.
• Develop and execute structured creative testing for video ads, hooks, offers, and CTAs.
• Identify winning creatives and scale successful campaigns while controlling CPA.
• Manage audience targeting, retargeting, lookalikes, bidding, and budget allocation.
• Set up and troubleshoot TikTok Pixel, Events API, and conversion tracking.
• Analyze landing-page and checkout funnel performance to identify conversion issues.
• Work with designers/video editors to produce performance-focused ad creatives.
• Plan campaigns around US academic seasonality, including back-to-school and semester starts.
• Monitor performance and provide actionable recommendations for growth and profitability.

• TikTok Ads Manager
• Performance marketing and campaign scaling
• TikTok Pixel & Events API
• Conversion tracking and attribution
• Audience targeting and retargeting
• Creative testing and optimization
• CPA, ROAS, CTR, CPC and CPM analysis
• Landing-page and funnel optimization
• GA4 & GTM
• Strong understanding of US consumer/student behavior

• Minimum 2+ years of hands-on TikTok Ads or paid social advertising experience.
• Proven experience managing and scaling conversion-focused campaigns.
• Experience managing meaningful advertising budgets in USD markets.
• Strong analytical and troubleshooting skills.
• Experience targeting US audiences preferred.
• Experience in eCommerce, EdTech, books, or student-focused businesses is a plus.

• Minimum 2+ years

• Career growth opportunities,
• Access to modern marketing and AI tools, and
• Performance-based recognition and rewards.

10 AM to 7 PM (Mon-Fri)