TRADE VISIBILITY MANAGER
Zong Business Solutions
Date: 2 weeks ago
City: Remote
Contract type: Full time
Remote
Job Purpose
- This role involves executing trade marketing operations pertaining to trade development, merchandising & visibility and sales promotions to ensure effective brand visibility.
- Trade Development: To ensure that correct POP (Point of Purchase) data is fed in the system through random authentication checks in the markets with help from S&D team Execution of regional BTL plan in alignment with HQ plans & Strategies.
- Co-ordination and communication of product, price and pack related changes to Trade Marketing team.
- Arrangement of retailers training for new products/packages launches while coordinating with Admin/Training and S&D team Planning, arranging and distributing giveaways to develop long lasting trade relationship Merchandising and Visibility.
- Execution of annual merchandising plan Responsible for permanent on store/in store branding and merchandising like shop fascias /Canopies/availability signs/ window graphics/counter branding, Franchise branding etc - creating touch point for the brand Out of home visibility through wall branding and identification/development of low cost and quality branding opportunities.
- Assessment of temporary merchandising material quantity and arrangement of desired quantity, further prepare a plan for POSM distribution to S&D team Responsible for effective utilization of POSM by Merchandisers and ensure Merchandisers placements at Franchise as per agreed SOP.
- Keep track of all the utilized and in stock POSM. Training and Development of Merchandisers to ensure high degree of visibility.
- Develop KPIs setting and monitoring mechanism for the merchandisers in consultation with S&D teams.
- Ensure quality and timely execution of all trade marketing activities by the vendors Develop a mechanism of check and balance for the distribution of Giveaways to end users and retailers Owning responsibility for the execution of all regional programs designed to increase presence Sales promotions: Planning and development of all localized sales promotion activities in consultation with local S&D teams.
- Owning responsibility for the execution of all regional programs designed to increase sales Setting and agreeing the KPIs and key deliverable for the Sales promotion activities with the local S&D teams.
- Post evaluation of the activation against the set KPIs and deliverable Communication and sign-off of all the agreed sales promotion plans with HQ after approval from RD Arrangement of budgets/POS and other support material for the smooth execution of the sales promotion activities.
- Execution, Monitoring and evaluation of Vendors performance for the localized and national Sales promotion plan Audit of Sales activities.
- Minimum Bachelors in Business Administration or relevant disciplines is required. Candidates with MBA degree will be preferred.
- Integrity Teamwork Adaptability Time Management Ability to work under pressure.
- Strong follow-up skills Effective problem solving skills Good stakeholder management.
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