Amazon PPC Manager

Lynxmedia seeks an Amazon PPC Manager to plan, execute, and optimize advertising across Amazon (Sponsored Products, Sponsored Brands, and Sponsored Display).

The role includes day-to-day campaign management, performance analysis, budget control, and cross-functional coordination.

Key Responsibilities

• Build and maintain PPC structures (campaigns/ad groups/targets), including keyword research, match-type strategy, negatives, and (where applicable) ad copy and creative assets.
• Monitor and improve KPIs (ACOS, TACoS, ROAS, CTR, CVR, CPC, Impression Share) through systematic bid, budget, and placement adjustments.
• Perform search term mining, add negatives, and remove waste across accounts.
• Manage pacing and budgets; align monthly/quarterly spend with targets and constraints.
• Prepare performance reports with clear insights, actions, and timelines; present findings to internal teams and clients.
• Ensure policy compliance and maintain accurate documentation, naming conventions, and SOPs.
• Track competitive activity and industry changes; recommend test plans (day-parting, placement multipliers, audience/ASIN targeting, creative tests).
• Coordinate with marketing, sales, and product to align campaigns with business goals and inventory realities.
• Maintain productive relationships with platform reps/vendors when applicable.

Requirements

• Demonstrated interest in digital advertising and analytics; understanding of Amazon PPC fundamentals.
• Hands-on experience with Amazon Ads Console (campaign creation, bulk operations, reports) preferred.
• Strong analytical skills; proficiency with Excel/Google Sheets (lookups, pivots, basic charting).
• Clear written and verbal communication; ability to translate data into actions.
• Organized, detail-oriented, and able to manage multiple brands/tasks to deadlines.
• Familiarity with tools such as Brand Analytics, Search Term Reports, and bulk sheets; experience with third-party tools (e.g., Helium 10, DataDive) is a plus.
• Bachelor’s degree in marketing, business, economics, or a related field preferred.

Success Metrics (examples)

• Ad spend aligned with plan; budget variance within agreed thresholds.
• ACOS/TACoS trending toward targets across managed SKUs.
• Reduction of non-converting spend via negative harvesting and structure improvements.
• Timely, accurate reporting with clear next steps and measurable outcomes.
• On-time execution of tests and documented learnings.

What We Offer

• In-house growth Environment
• Clear Growth plan (Salary) with the Incentives and with the timeline based upon performances
• Access to structured learning resources and process documentation.
• Exposure to competitive niches and multiple brands with varied challenges.
• A performance-driven environment focused on account and brand growth.