Assistant Brand Manager 7UP

Overview

To lead the strategic development and flawless execution of marketing plans for the 7Up portfolio, ensuring delivery on brand equity, business growth, and innovation objectives. This includes P&L responsibility, brand health tracking, and cross-functional coordination to drive performance and market leadership.

Responsibilities

Develop and implement annual brand plans across the 4Ps (Product, Price, Place, Promotion) to meet revenue, profit, and market share goals.

Monitor, evaluate, and optimize marketing campaigns; assess ROI and propose enhancements for greater impact.

Ensure close integration with R&D, Supply Chain, Sales, and Trade Marketing for seamless in-market activation.

Co-lead the innovation pipeline and NPD agenda with R&D, Commercialization, and Operations teams.

Adapt and execute global/regional strategies and best practices tailored to the local context.

Support AOP and SBP development; monitor brand budgets and ensure effective allocation of A&M spend.

Lead creative development, media planning, and research in collaboration with external partners.

Leverage consumer, shopper, and market insights to drive brand performance and innovation.

Build strong partnerships and capability in creative, media, and research agencies.

Ensure all marketing practices are compliant with GCS and internal controls.

Qualifications

Education

A business degree with a marketing specialization is preferred to ensure a strong foundation in brand management, consumer behavior, and strategic planning.

Experience

• 6-7 years of total professional experience in the FMCG sector
• 4-5 years of core brand management experience, including:
• End-to-end ownership of brand campaigns
• Product innovation/NPD exposure
• Cross-functional project leadership
• Budgeting and financial accountability (A&M and P&L exposure)
• Working with creative/media/research agencies
  
  

Skills

• Ability to build and execute full-spectrum marketing plans with a sharp understanding of market dynamics, consumer behavior, and business KPIs.
• Proven experience in launching new products or managing innovation pipelines, with strong collaboration across R&D, Commercialization, and Supply Chain.
• High proficiency in interpreting consumer/retail insights, brand health diagnostics, and media performance data to inform strategy and execution.
• Strong stakeholder management and influencing skills across sales, operations, R&D, and external agencies - crucial for execution excellence.
• Deep understanding of creative development and media planning, with the ability to guide agencies toward impactful storytelling and brand engagement.
• Ability to localize global campaigns and strategies while ensuring alignment with regional marketing principles.
• Bias for action, ability to manage multiple priorities, and deliver results in a fast-paced, competitive FMCG environment.