Assistant Manager Media
Nestlé
Date: 4 days ago
City: Lahore
Contract type: Full time
POSITION SNAPSHOT
Location: Lahore Headoffice
Company: Nestlé Pakistan
Full-time
Position Summary
To strategically manage media agency partnerships, driving accelerated media and digital performance that delivers tangible and measurable business impact.
A DAY IN THE LIFE …
WHAT MAKES YOU SUCCESSFUL?
Location: Lahore Headoffice
Company: Nestlé Pakistan
Full-time
Position Summary
To strategically manage media agency partnerships, driving accelerated media and digital performance that delivers tangible and measurable business impact.
A DAY IN THE LIFE …
- Seamless media planning & buying for Nestle Brands: This includes overseeing the process of media strategy media plans to ensure they are in line with business & marketing objectives.
- Ensure timely reporting, reviews & strategy sessions are happening: This involves preparing and presenting performance reports, conducting regular review meetings with agency partners and internal stakeholders, and facilitating strategy sessions to optimize campaigns.
- Ensure implementation of Media Principles: This means upholding Nestle's media guidelines and best practices in all planning and buying activities, ensuring transparency and accountability.
- Working with agency teams to drive digital acceleration & innovations across various business units: This includes exploring and implementing new digital platforms, technologies, and strategies to enhance media effectiveness and reach target audiences. This also involves collaborating on innovative campaign ideas.
- Budget Management: Overseeing media budgets, tracking, and ensuring accurate invoicing and reconciliation.
- Competitive Analysis: Monitoring competitor media activities and identifying opportunities for Nestle brands.
- Staying Up-to-Date: Keeping abreast of industry trends, emerging media technologies, and best practices to ensure Nestle remains at the forefront of media innovation.
- Problem Solving: Addressing any media-related issues or challenges that may arise, such as campaign performance discrepancies or vendor disputes.
WHAT MAKES YOU SUCCESSFUL?
- Bachelor's or Master's degree in Business, Marketing, Media Management, or Communications.
- Understanding of the interconnectedness and key initiatives of business, marketing, media, digital, and e-commerce functions.
- Expertise in core business processes, including media planning, digital planning, performance marketing, Search Engine Optimization (SEO), search engine marketing (SEM), influencer marketing, and integrated communication planning.
- Knowledge of current consumer, marketing, and media trends, as well as emerging digital trends, platforms, data/technology advancements, AI, and digital content. Digital certifications from Google and Meta are preferred.
- Practical experience in media planning, strategy, digital strategy, digital execution, performance marketing, and utilizing Google, Meta, and TikTok dashboards.
- Proficiency in MS Office Suite, Power BI, and various digital platforms.
- Brand & Marketing experience would also add strategic depth to the candidate
- Highly analytical skills would be required
- Exposure on creative & content development will also be an add on
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