BI Analyst - CXP

About Daraz

Founded in 2015, Daraz is South Asia’s leading e-commerce platform in Pakistan, Bangladesh, Sri Lanka, Nepal and Myanmar. It empowers more than 100,000 active sellers with world-class marketplace technology to reach the fast-growing consumer class in a region of 500 million people. Through Daraz Express and Daraz Pay, it operates the most efficient and digitalized logistics and payments infrastructure in its markets. Daraz’ vision is to be a champion of South Asia serving 100 million customers and businesses by 2030

For more information, please visit www.daraz.com.

Job Summary:

We are seeking a results-driven and tech-oriented Data Analyst to join our team in Pakistan. This role offers the opportunity to gain deep business and technical exposure while making a direct impact on key customer metrics, operational efficiency, and cost optimization.

The ideal candidate will demonstrate structured problem-solving skills, a proactive mindset, and the ability to work independently while collaborating closely with cross-functional teams and management.

A high level of accuracy, ownership, and attention to detail are essential for success in this role.

This position is based in Pakistan and reports to the BI Manager – Customer Experience (CXP).

Key Responsibilities:

• Analyze customer experience (CXP) data to identify trends, patterns, and actionable insights that drive process improvements and enhance customer satisfaction.
• Develop and maintain dashboards, reports, and visualizations to track key performance indicators (KPIs) across customer touchpoints.
• Collaborate with cross-functional teams to understand business requirements and translate them into data-driven solutions.
• Provide data support for customer journey mapping, root cause analysis, and issue resolution to improve service quality and turnaround time.
• Support A/B testing, customer segmentation, and targeted analysis to improve decision-making and optimize customer interactions.
• Ensure accuracy, consistency, and integrity of CXP data by validating data sources and resolving discrepancies.
• Prioritize and manage ad hoc analysis requests from business teams while ensuring timely delivery of insights.
• Continuously explore new tools, methodologies, and best practices to improve data analysis efficiency and impact.

Required Skills / Abilities:

• Bachelor's degree program in STEM from a reputable institution.
• 2+ years of experience in an analytical or data driven role with hands-on SQL.
• Expertise in MS Excel is a must.
• Python knowledge is good to have but not essential.
• You are comfortable using business intelligence tools (e.g. Tableau, or PowerBI).
• Highly organised and self-disciplined, able to work on multiple projects in a self-structured and well-prioritised way.
• Data-driven & with a good attention to detail.
• Effective communication and interpersonal skills with a problem-solving attitude is the cornerstone of your personality.
• Manage projects end to end including stakeholder management.

What We Have to Offer:

• International working environment in a start-up setting, and a unique opportunity to learn from the best in e-commerce (Alibaba Group) and business growth.
• A platform to learn from Alibaba's world-leading ecosystem.
• Rigorous training and exposure in team management, leadership, business analytics, and operations.
• An opportunity to train the next generation of business leaders in the ‘tech’ industry.
• Competitive salary and incentive package.