Brand Development Manager

BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry

To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

BRITISH AMERICAN TOBACCO PAKISTAN HAS AN EXCITING OPPORTUNITY FOR A BRAND MANAGER IN LAHORE

What are the key objectives and expectations from this role?

• E2E delivery of the NPI Project with follow ups and project management with NPI managers on more complex projects
• Ensure to deliver projects in an agile manner and facilitate the team to deliver stretched aspirations for timelines in NPI
• Present and engage on analysis for senior management from the system of NPI progress and management
• Escalation to the right forums to ensure bottlenecks are resolved in time.
• Managing RAID ( Risks, Assumptions, Issues, Dependencies) for all NPI projects with all the stakeholders
• Manage the NPI deployment team to ensure effective delivery
  
  

What is the direct impact of this role on the team or organization?

The Brand Manager - NPI will be responsible for assisting the delivery of the New Product Initiatives working closely with the brand strategic unit as well as the Ops NPI team to deliver the projects as per the teams’ strategic intent..

Accountabilities

• Delivering all NPIs at desired timelines with innovation in process
• Solid alignment to packaging guidelines in development of AW to ensure smooth approval process
• High accuracy on system and ensuring it is kept up-to date
  
  

Essential

EXPERIENCE, SKILLS, KNOWLEDGE

Experience Required

• Minimum 6-7 years of experience in marketing and brand roles.
  
  

Technical / Functional / Leadership Skills Required

• Strong analytics skills
• High organisation skills
• Challenging Status Quo
• Ability to maintain good relationship with cross functional team member
• Excellent presentation skills
• Good time management skills
• Adaptable and dependable great teammate, possessing the determination to effectively manage diverse individuals
  
  

Education / Qualifications / Certifications Required

Graduate in marketing management or finance

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
  
  

WHY JOIN BAT?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives.

We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture.

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.