Brand Operations Manager

BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry

To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

British American Tobacco Pakistan has an exciting opportunity for a Brand Operations Manager in Lahore

The Brand Operations Manager ensures that all brand activations and marketing initiatives are executed to the highest standards, driving operational excellence according to the toolkits and campaign guidelines driven by the Consumer Experience and Shopper Marketing teams.

The role involves leading the Brand Operations team to audit activations, manage and drive efficiency with our third-party deployment agencies and reporting on key market deployments, ensuring adherence to merchandising and planogram standards through regular store audits.

The Brand Operations Manager will play a key role in improving deployment effectiveness and execution excellence, collecting insights and data for evaluation of all activation initiatives to drive growth in awareness, trials, and consumer acquisition with the ambition of supporting strategic role of Accelerator to a Smokeless World.

Your Key Responsibilities Will Include

• Develop a compliance & execution framework Conduct regular audits to ensure that marketing activations adhere to the guidelines provided by the Consumer Experience team. Ensure that all activations maintain brand consistency, quality, and are aligned with campaign objectives.
• Third-Party Agency Management Support the Market Deployment Manager in managing external deployment agencies, ensuring compliance with agreed standards and guidelines. Monitor agency performance, ensuring timely delivery and high-quality execution of activations.
• Deployment Audit & Reporting Lead in-store audits to assess planogram compliance and the application of merchandising principles. Capture and report key touchpoints, providing detailed insights for improving future activations.
• Competitor Insights Gathering Work closely with Brand Ambassadors to capture data on competitor activations and analyse market trends.
• Share insights with internal teams to refine marketing strategies.
• Support Shopper Marketing Collaborate with the Shopper Marketing team to ensure planogramming and merchandising principles are effectively executed. Support the deployment of toolkits and ensure compliance with the approved guidelines during store audits.
• PO & Vendor Management Assist in the management of POs, vendor onboarding, and payment tracking. Ensure timely follow-up with suppliers and accurate completion of GR Notes.
  
  

What are we looking for?

• Qualification in Marketing
• Min 5 Years of experience in Trade Marketing or related field
• Experience with agency management preferable
• Strong project management skills, excellent communication abilities, and financial acumen.
• Ability to influence stakeholders, both locally and remotely located, across geographies and time zones
• Written and spoken fluency in English (proficiency in another language is desirable not essential)
  
  

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
  
  

WHY JOIN BAT?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.