Business Intelligence Lead

About Daraz:

Founded in 2015, Daraz is South Asia’s leading e-commerce platform in Pakistan, Bangladesh, Sri Lanka, Nepal, and Myanmar. It empowers more than 100,000 active sellers with world-class marketplace technology to reach the fast-growing consumer class in a region of 500 million people. Through Daraz Express and Daraz Pay, it operates the most efficient and digitalized logistics and payments infrastructure in its markets. Daraz’ vision is to be a champion of South Asia serving 100 million customers and businesses by 2030.

For more information, please visit www.daraz.com.

Job Summary:

We are looking for a Lead BI Analyst – Marketing / User Growth with a strong background in growth hacking, performance analysis, or digital user growth to join our Business Intelligence team in Pakistan. In this high-impact role, you’ll play a critical part in unlocking growth levers, driving user acquisition and retention, and improving ROI across digital and CRM channels.

Key Responsibilities:

• Analyze user acquisition, retention, and engagement metrics to drive data-backed growth strategies.
• Partner with Growth, CRM, and Marketing teams to identify scalable user growth opportunities and optimize funnel performance.
• Design and evaluate A/B tests and experiments across channels to improve key KPIs like CAC, CTR, conversion, and LTV.
• Build and maintain dashboards and reports that track campaign performance, user cohorts, and lifecycle progression.
• Drive deep-dive analyses to identify performance bottlenecks and recommend data-driven actions.
• Collaborate with Data Engineering and Governance teams to ensure high-quality, consistent data pipelines and definitions.
• Lead growth-focused analytical initiatives independently while mentoring junior analysts and supporting cross-functional teams.

Required Skills / Abilities:

• 4+ years of experience in data analytics roles.
• Strong preference for candidates with experience in Growth Hacking, Performance Marketing or Digital Marketing Analytics.
• Proven experience in optimizing user funnels, campaign analysis, and running growth experiments.
• Strong SQL skills and proficiency in data visualization tools like Tableau or Power BI.
• Advanced Excel for analysis and validation; Python is a plus.
• Familiarity with growth metrics (e.g., CAC, LTV, retention curves, ROAS) and experimentation frameworks.
• Strong business sense, communication, and problem-solving abilities.

What We Offer:

• International working environment and access to Alibaba’s world-class ecosystem.
• Ownership of key business levers and opportunity to make visible impact on user growth.
• Fast-paced, innovation-driven culture with a strong focus on experimentation and data.
• Career development opportunities in BI, Marketing, and Growth strategy.
• Competitive salary and benefits package.