Business Manager Media Research & Analytics

Job title: Business Manager Media Research & Data Analytics

Reporting to: Business Director

Location, Country: Karachi, Pakistan

Brief Role Description

Wavemaker is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Business Manager Research & Data Analytics to join us. In this role, you will be accountable for quantifying and measuring the success of our executions and for delivering insights that enable us to innovate the work we deliver at Wavemaker. Supporting the Media teams in measuring and optimizing campaign performance and/or test and trials.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

3 Best Things About The Job

• Good learning ground for energetic employee who wants to expand media industry knowledge.
• Young and like-minded colleagues working with each other.
• Always learning innovative and interesting things in media industry
  
  

About Wavemaker

We always believe there is a better way to grow our client and our people. We do this by positively provoking growth for our clients and people. We work with clients to help them grow and shape their consumers’ brand decisions and experiences through media, content, and technology.

We have one single attitude – Positive Provocation.

Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We always make sure we have each other’s backs through our inclusive culture.

We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.

Our Attitude Of Positive Provocation Is Enabled By

• The deep Knowledge we have of our clients’ business
• The confidence to Challenge what’s gone before
• The Support to go further than we thought possible
  
  

Core Responsibilities

• Understand the business needs of internal stakeholder, solve their problems by using data and translate data into business insights and analysis.
• Support data & analytics team and other stakeholders with analytics agendas impacting campaigns
• Measurement framework
• Campaign optimization
• Become a confident user of systems and tools within Wavemaker and the industry
• Build relationships internally across disciplines and countries
• Support teams in analyzing data and finding insights
• Formulate strategic recommendations with data & analytics team and above based on gathered insights
• Collaborate with the team to develop new tools and solutions
• Collate data and support data & analytics team with the delivery of reporting for clients
• Audit new external tools to build a wider knowledge of the market
  
  

The Candidate

• Natural affinity with numbers and analysis, strong Excel / G-sheet skills.
• Strong verbal and written communication
• Strong attention to detail and ability to manage multiple tasks
• Competent querying languages (e.g., SQL)
• Ability to create dashboards on tools like Power Bi, Google Data Studio, Tableau
• Familiarity with statistical modelling (e.g., seasonality, multi-touch attribution, etc.)
• Expert in data base management
• Familiar with statistical / programming languages (e.g., Python,
• Candidate must possess at least a bachelor’s degree in business, Statistics or Economics.
• 5+ years of experience in media/marketing data and analytics.
  
  

More about GroupM Pakistan

GroupM Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 87 million broadband users and 85 million 3G/4G subscribers.

Social media platforms have also grown substantially in Pakistan where Facebook stands at 34 million subscribers and Tik Tok has replaced Instagram to become the second most penetrated social platform. While the digitalization of the market is happening at a fast pace, it has also opened opportunities for specializations like e-commerce, Digital Content, Video Planning solutions, Technology and Data & Analytics in Pakistan.

GroupM Pakistan is a closely knit community where we value differences in opinions and thrive amidst this growth. Be a part of our dynamic team now!

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do.

We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

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