Consumer Engagement Specialist

Be a part of a revolutionary change

At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future.

With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.

We are looking for Consumer Engagement Specialists in (Karachi, Lahore & Islamabad). In this role, you will support the Consumer Engagement Manager in executing consumer engagement initiatives at the regional/zonal level. Responsible for deployment oversight, in-market audits, and coordination with regional stakeholders to ensure effective implementation of CE programs.

Your ‘day to day’

• Planning:
• Coordinate city-level deployment plans including CE volumes, headcount, and stock alignment.
• Support in tracking KPIs for regional CE initiatives.
• Support CE manager in exploring new channels and areas for CE that can has a potential to become a channel yielding at least 5% CC.in tracking KPIs for regional CE initiatives.
  
  

Deployment & Execution

• Coordinate with agencies on execution plans and KPIs.
• Monitor city-wise and BA-wise targets and report progress.
• Ensure availability of CE stock, uniforms, and devices for CE activities.
  
  

In-Market BA Audits

• Conduct regular market visits to ensure BA presence and active consumer engagement.
• Perform stock and device audits to verify availability and condition at retail touchpoints.
• Assess BA performance through observation and reporting tools; identify underperforming resources.
• Conduct Effective Consumer Contacts (ECC) evaluations with BAs to ensure quality of interaction.
• Provide feedback and recommend corrective actions for performance improvement.
• Maintain audit logs and share insights with the Consumer Engagement Manager.
• Check, verify through data and provide constant feedback on Retail, LAMPs and any other channels spot with FSF to increase the efficiency of BA.
  
  

Reporting, Evaluation & Analysis

• Manage daily reporting on digital portals.
• Support data integration with global systems.
• Assist in preparing monthly performance reports for Category/CX/FSF teams.
  
  

Internal Stakeholder Management

• Coordinate with regional Sales teams for rollout execution and alignment.
• Provide feedback and updates on CE activities to regional stakeholders.
• Liaise with CE agencies for deployment and reporting.
• Ensure uniform quality and city-wise distribution.
• Support spot identification and coordination with local agency(ies
  
  

Who We’re Looking For

• Preferably master’s degree or bachelor’s degree in business administration, Marketing, or related field
  
  

3–5 years of experience in consumer engagement, brand activations, or marketing (FMCG experience is a plus)

Strong presentation and communication skills

Data analysis and reporting skills

Experience with CRM tools or digital engagement platforms is an advantage

Ability to work effectively in cross-functional team

What We Offer

Our success depends on our talented employees who come to work here every single day with a sense of purpose and an appetite for progress. Join PMI and you too can:

• Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore.
• Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.
• Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress.
• Take pride in delivering our promise to society: to deliver a smoke-free future.
  
  

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