Content Associate

Daraz


Date: 2 weeks ago
City: Karachi
Contract type: Full time

About Daraz


Founded in 2015, Daraz is South Asia’s leading e-commerce platform in Pakistan, Bangladesh, Sri Lanka, Nepal and Myanmar. It empowers more than 100,000 active sellers with world-class marketplace technology to reach the fast-growing consumer class in a region of 500 million people. Through Daraz Express and Daraz Pay, it operates the most efficient and digitalized logistics and payments infrastructure in its markets. Daraz’ vision is to be a champion of South Asia serving 100 million customers and businesses by 2030.


For more information, please visit www.daraz.com


Job Responsibilities:

  • End-to-End Communication Ownership:
  • Develop, manage, and optimize content for emails, ASC pop-ups, IVRs, videos, and in-app messages tailored for Daraz sellers.
  • Community Management:
  • Run and grow Daraz’s seller communities across WhatsApp Channels, Facebook Groups, and other social platforms—crafting posts, managing interactions, and driving engagement.
  • Campaign & Content Creation:
  • Ideate and launch educational and behavioral change campaigns, developing toolkits, videos, newsletters, and visual content that simplify complex information and incentivize positive action.
  • Webinar & Event Execution:
  • Plan and host webinars, live sessions, and offline/online events to educate and onboard sellers, often collaborating with category teams and external partners.
  • Creative Strategy & Storytelling:
  • Work cross-functionally with design and marketing to tell the Daraz story in a way that resonates with sellers of all sizes—from new entrepreneurs to large-scale vendors.
  • Analytics & Feedback Loops:
  • Track content performance across platforms; leverage seller feedback and data to iterate, improve, and personalize communication strategies.


Minimum Qualifications:

  • Bachelor’s degree in Communications, Marketing, Media, or a related field.
  • 1–3 years of relevant experience in content creation, community engagement


What we offer:

  • International working environment in a start-up setting, and a unique opportunity to learn from the best in e-commerce (Alibaba Group) and business growth
  • A platform to learn from Alibaba’s world-leading ecosystem
  • Rigorous training and exposure in team management, leadership, business analytics, and operations
  • An opportunity to train the next generation of business leaders in the ‘tech’ industry
  • Competitive salary and incentive package


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