Content Marketing Manager

Who are we?

Conrad Labs is a cutting-edge software technology company with hubs in Lahore, Karachi, and Austin, Texas. Conrad Labs (www.conradlabs.com) is a globally recognized software services company composed of top 1% engineers and engineering leaders. We partner with cutting-edge startups to deliver fast, efficient, and quality-focused solutions. We are passionate about technology and driven by excellence.

About the role

Conrad Labs is seeking an experienced and driven Content Marketing Manager to build and lead our marketing function. This is a high-impact role with the opportunity to shape the brand and growth trajectory of a dynamic and innovative company. You will be responsible for developing and executing a comprehensive marketing strategy that elevates our brand, drives inbound leads, and supports new product launches.

What will you do?

1. Website Revitalization:

• Overhaul the existing website to align with the latest company direction, OKRs, and messaging.
• Optimize website performance to achieve top-quartile page speed rankings.
• Analyze website traffic, measure inbound inquiries, and implement strategies to improve conversion rates by 50%,

2. Product Launch Marketing:

• Collaborate with internal teams to develop compelling content and go-to-market strategies for new product and service launches.
• Execute impactful product marketing campaigns that drive adoption and generate excitement.

3. Brand Building & Management:

• Define and champion the overall Conrad Labs brand identity and messaging.
• Ensure consistent brand representation across all marketing channels and internal communications.

4. Content Creation & Collateral Development:

• Create and update a wide range of marketing collateral, including:
• Company pitch decks
• Corporate overview presentations
• Client case studies
• Technical whitepapers

5. Technical Content Leadership:

• Foster a culture of technical writing within the organization.
• Collaborate with the engineering team to produce high-quality technical content (e.g., blog posts, articles, white papers) that showcases Conrad Labs' expertise.

6. Social Media Strategy & Execution:

• Define and implement a comprehensive social media strategy aligned with company goals.
• Develop a content calendar with clear objectives and KPIs.
• Establish a consistent posting cadence (e.g., weekly) to maintain an active social media presence.

Your Skillset

• 4+ years of experience in B2B marketing, within the technology or software services industry.
• Proven track record of developing and executing successful marketing strategies that drive business growth.
• Strong understanding of digital marketing channels, including SEO, SEM, content marketing, and social media.
• Excellent written and verbal communication skills with the ability to create compelling marketing content.
• Experience managing website development projects and optimizing website performance.
• Strong analytical skills with the ability to track, measure, and report on marketing campaign performance.
• Experience working with and managing external agencies and vendors.
• Ability to thrive in a fast-paced, dynamic environment.
• Bachelor's degree in Marketing, Communications, or a related field.

Bonus Points:

• Experience in a high-growth startup environment.
• Familiarity with Agile methodologies.
• Experience with marketing automation tools (e.g., HubSpot, Marketo).

Benefits:

• Competitive salary and benefits package.
• Opportunity to make a significant impact at a fast-growing company.
• Work with a talented and passionate team.
• Be part of a culture that values innovation and excellence.