Content Writer

Waseela is a catalyst for change, empowering rural communities to drive Pakistan's economy forward. Through data-driven, research-backed projects, we address critical challenges in our rural economy and unlock opportunities for sustainable growth.

Our focus is on creating a lasting impact at the grassroots level, building resilient communities and fostering a prosperous Pakistan. We achieve this through our dynamic brands:

• Kisaan
• The Market
• Waseela Financial Services

Work with us to enable the rural communities of Pakistan!

Role Summary:

We are looking for a Content Writer who can develop engaging content in both English and Urdu for farmers and the rural community. The ideal candidate should have a strong understanding of social media platforms and the ability to create impactful and audience-focused content.

Responsibilities:

• Develop creative, relatable, and engaging content for social media platforms tailored to farmers and rural communities.
• Write compelling captions, taglines, articles, and digital copy for social media posts, awareness campaigns, and promotional materials.
• Translate and localize English content into Urdu, ensuring clarity, cultural relevance, and audience resonance.
• Collaborate closely with the marketing, design, and field teams to align content with campaign goals and brand voice.
• Create content for multiple platforms including Facebook, WhatsApp, YouTube, SMS, and printed materials used in field outreach.
• Conduct research to understand the needs, challenges, and communication style of the rural audience to develop audience-specific content.
• Monitor social media trends and engagement analytics to assess content performance and recommend improvements.
• Assist in creating storytelling pieces, case studies, or success stories from field teams that can be shared across digital and print formats.
• Maintain consistency in tone, language, and messaging across all content assets.
• Stay updated on agricultural topics, local issues, and seasonal patterns to ensure timely and relevant communication.

Must Have

Qualification:

• Bachelor’s degree, preferably in Communication Studies or a related field.
• Proficiency in English and Urdu with strong writing skills.
• Understanding of social media platforms (Facebook, WhatsApp, YouTube, etc.) and content trends.
• Ability to create clear, simple, and engaging content suited for the farming community.

Experience:

• Minimum 2-3 years of writing experience, preferably in agriculture, rural communication, or related industries.