Country Manager

Location: Pakistan (Karachi/Lahore/Islamabad)

Reporting to: CEO (Global)

Seniority: Executive Leadership – Country Head

Experience Required: 10+ years in Pakistan’s CE/IT/mobile accessories ecosystem

Promate is an award-winning global tech brand operating in 130+ countries, specializing in mobile accessories, IT peripherals, consumer electronics, audio solutions, smart gadgets, and mobility products. With a strong foundation in innovation, rapid product development, and accessible premium technology.

Promate is now preparing for a strategic expansion into Pakistan — one of the region’s most dynamic and high-growth markets.

We are seeking a high-caliber Country Manager — an industry expert with deep market knowledge, strong distribution and retail networks, and proven leadership in scaling accessory and electronics brands in Pakistan. This is not just a management role; it is a transformational leadership position with full ownership of market entry, business development, operational infrastructure, and sustainable long-term growth.

The Country Manager will have end-to-end ownership of Promate’s Pakistan business, including P&L management, market strategy, distribution architecture, product portfolio optimization, trade marketing, e-commerce operations, and after-sales ecosystem development.

The ideal candidate is a strategic builder, a commercial operator, and a hands-on executor capable of setting up a complete country operation from zero while scaling revenue rapidly across multiple verticals.

This role requires deep expertise in:

• Mobile accessories (chargers, audio, cables, mobility solutions, power products)
• IT peripherals (keyboards, mice, hubs, docking stations, connectivity products)
• Consumer electronics retail & distribution
• E-commerce marketplace dynamics
• Import, regulatory, and supply chain flow for CE products in Pakistan

• Develop a multi-year go-to-market roadmap aligned with Promate’s global strategy and Pakistan’s market dynamics.
• Lead competitive benchmarking, pricing strategies, margin structures, and product segmentation tailored to local consumer behavior.
• Conduct detailed market analysis to identify high-potential verticals: retail, modern trade, online marketplaces, B2B, corporate, SMB/enterprise, government tenders.

• Manage annual operating plans, revenue targets, cost structures, and bottom-line metrics.
• Build financial discipline through forecasting, demand planning, sales funnel analysis, and ROI-driven decision-making.
• Optimize SKU strategy and assortment planning based on channel performance, category insight, and consumer purchasing trends.

Map, identify, and negotiate with top-tier national and regional distributors specializing in:

• Mobile accessories
• IT peripherals
• Consumer electronics retail
• Telecom channel partners
• Wholesale networks
• Structure comprehensive distributor agreements including credit terms, incentive schemes, sell-in/sell-through targets, and exclusive partnerships.
• Create a multi-layer distribution ecosystem ensuring deep penetration across Tier 1, Tier 2, and Tier 3 cities.

• Build strong relationships with leading CE chains, hypermarkets, telcos, mobility retailers, and IT stores.
• Implement world-class merchandising, retail branding, and in-store visibility programs.
• Develop trade promotion calendars, product launch plans, and channel-specific go-to-market plays.
• Ensure optimal channel inventory health, fast rotation, and minimal aging stock.

Establish and manage Promate’s digital ecosystem:

• Daraz
• Local marketplaces
• E-retailers
• Social commerce platforms
• Develop online-first product bundles, pricing strategies, and exclusive launches.
• Optimize content, reviews, SEO/SEM, DSP ads, and performance marketing to scale online visibility and conversion.
• Build dashboards for real-time analytics of online sales, share-of-shelf, competitor pricing, and category performance.

• Build a high-performance local team spanning sales, marketing, operations, and service.
• Implement KPI-driven performance management and hiring strategies for future growth.
• Foster a culture of innovation, accountability, and operational discipline aligned with Promate’s global standards.

1. Establish 1–2 strong national distribution partners and secure agreements.
2. Launch Promate brand identity across top electronics retail chains.
3. Build an active portfolio presence in Pakistan’s top 100+ retail outlets.
4. Achieve significant traction and revenue from Daraz and other e-commerce players.
5. Activate country-wide after-sales operations with measurable KPIs.
6. Deliver stable monthly revenue growth with predictable forecasting accuracy.
7. Build and onboard the initial high-impact Promate Pakistan team.

Minimum 10 years in Pakistan’s consumer electronics, mobile accessories, or IT peripherals industry.

Strong relationships with:

• National distributors
• Retail chains
• Telcos
• E-commerce buyers
• Demonstrated experience launching or scaling major CE brands in Pakistan.
• Proven P&L ownership of a multimillion-dollar business unit.
• Strong command of import operations, taxation, regulatory frameworks, and compliance related to electronics.
• Ability to manage complex negotiations with distributors, retailers, and strategic partners.
• Exceptional leadership, communication, and cross-functional coordination skills.