Deputy Manager - Paid Marketing

TitleDeputy Manager - Paid MarketingApply beforeJan 31, 2025CityKarachiResponsibilitiesPaid Marketing Strategy and Planning:Develop and execute comprehensive paid marketing strategies that align with the e-commerce business's objectives. Define the budget allocation, target audiences, and key performance indicators (KPIs) for various advertising channels.-Campaign Management:Oversee the creation and management of advertising campaigns across various platforms (e.g., Google Ads, Facebook Ads, Instagram Ads). Monitor and optimize campaign performance to achieve ROI and revenue targets.-Budget Management:Manage the advertising budget effectively, ensuring optimal allocation across different channels and campaigns. Analyze cost per acquisition (CPA) and return on ad spend (ROAS) to maximize profitability.-Data Analysis and Optimization:Utilize data-driven insights to continuously improve campaign performance. Conduct A/B testing of ad creatives, landing pages, and targeting parameters.-Ad Performance Tracking:Implement tracking mechanisms and pixels to monitor user behavior, conversion rates, and attribution models. Generate regular reports and dashboards to provide insights on key performance metrics.-Competitor Analysis:Stay informed about industry trends and competitor activities to identify opportunities and threats.-Remarketing and Retention Strategies:Develop and implement strategies for remarketing to previous website visitors and customers to encourage repeat purchases.-Compliance and Adherence:Ensure all advertisements comply with platform policies and industry regulations.Requirements-Bachelor's degree in marketing, business or a related field-Minimum 5-7 years of relevant experience-Excellent communication and presentation skillsBenefits

• Excellent Salary
• Fuel Allowance
• Medical Insurance
• Annual Leaves
• Provident Fund
• EOBI
• Annual Bonus
• Sick Leaves
• Casual Leaves