Digital Advertising Executive
IDP Education Ltd
Date: 2 weeks ago
City: Lahore
Contract type: Full time
IDP Education Limited
About IDP
IDP is the global leader in international education services, delivering global success to students, test takers and our partners, through trusted human relationships, digital technology and customer research. An Australian-listed company, we operate in more than 50 countries around the world.
Our team is comprised of over 7,000 people of various nationalities, ages and cultural backgrounds. Proudly customer-first, our expert people are powered by global technology. Together, we offer unmatched services, helping local dreams become realities, all over the world.
Learn more at www.careers.idp.com
Role purpose
The Destination Manager achieve the short term and long term goals in assigned destination for Student Placement. Provide inputs to support development and execute the destination wise activity calendars to deliver pipeline leads and conversion targets by intake. Train and maintain the approved number of certified counsellors for the destination. Build strong client support through ongoing engagement, quality service to students and clients, high quality applications. Effectively implement global priority projects at country/office. Be a productive and effective member of office leadership team and support Branch Manager through exhibiting a collaborative operating style
Key Accountabilities
Achieve targets for Leads, Applications and Students Placed –by destination and by intake.
Timely preparation and execution of activity calendars in line with target dates.
Destination client satisfaction ratings.
Maintain trained and certified counsellor numbers by destination.
Successful implementation of global priorities –100% C4C adoption across all counsellors.
Develop a strong Counselling, Sales team to oversee the creation of a dynamic, inclusive work place, building the culture while recognising and celebrating innovation, success and achievement.
Speedily determine when an issue needs to be escalated to the Supervisor for resolution.
Proactively provide feedback and advice to the Supervisor on the management of office and on issues arising from competitor activities, changing business environments, change in student visa policies etc.
Drive the development and implementation of destination based office business plans.
Provide inputs and once budget is set monitor Pipeline and Revenue budgets of the zone.
Monitor results and initiate corrective action where required.
Collaborate with Supervisor to implement forecasting methodologies and processes to achieve accurate, timely pipeline forecasts.
Develop and maintain a strong sales and service culture within the business. Drive Customer
Satisfaction by regular monitoring and reporting.
Required Experience
Knowledge of Digital Marketing current best practices and understanding of Digital production processes; Pay-Per-Click, Paid Search experience is a must.
Knowledge of Strategic planning and processes for brand management and creative development, including research tools and evaluation of results.
Knowledge of social media paid advertising campaigns including Facebook, LinkedIn and Twitter.
Strategic content creation and excellent writing skills.
Ability to work independently and in a team environment.
3+ years overall digital marketing experience within a corporate marketing department or agency
BA/BS degree from an accredited university
Google AdWords is a must, Bing certification is a plus
Ability to work in a fast-paced environment
Strong communication and writing skills
Fluency in English is a must
Detail oriented and strong analytical skills
About IDP
IDP is the global leader in international education services, delivering global success to students, test takers and our partners, through trusted human relationships, digital technology and customer research. An Australian-listed company, we operate in more than 50 countries around the world.
Our team is comprised of over 7,000 people of various nationalities, ages and cultural backgrounds. Proudly customer-first, our expert people are powered by global technology. Together, we offer unmatched services, helping local dreams become realities, all over the world.
Learn more at www.careers.idp.com
Role purpose
The Destination Manager achieve the short term and long term goals in assigned destination for Student Placement. Provide inputs to support development and execute the destination wise activity calendars to deliver pipeline leads and conversion targets by intake. Train and maintain the approved number of certified counsellors for the destination. Build strong client support through ongoing engagement, quality service to students and clients, high quality applications. Effectively implement global priority projects at country/office. Be a productive and effective member of office leadership team and support Branch Manager through exhibiting a collaborative operating style
Key Accountabilities
Achieve targets for Leads, Applications and Students Placed –by destination and by intake.
Timely preparation and execution of activity calendars in line with target dates.
Destination client satisfaction ratings.
Maintain trained and certified counsellor numbers by destination.
Successful implementation of global priorities –100% C4C adoption across all counsellors.
Develop a strong Counselling, Sales team to oversee the creation of a dynamic, inclusive work place, building the culture while recognising and celebrating innovation, success and achievement.
Speedily determine when an issue needs to be escalated to the Supervisor for resolution.
Proactively provide feedback and advice to the Supervisor on the management of office and on issues arising from competitor activities, changing business environments, change in student visa policies etc.
Drive the development and implementation of destination based office business plans.
Provide inputs and once budget is set monitor Pipeline and Revenue budgets of the zone.
Monitor results and initiate corrective action where required.
Collaborate with Supervisor to implement forecasting methodologies and processes to achieve accurate, timely pipeline forecasts.
Develop and maintain a strong sales and service culture within the business. Drive Customer
Satisfaction by regular monitoring and reporting.
Required Experience
Knowledge of Digital Marketing current best practices and understanding of Digital production processes; Pay-Per-Click, Paid Search experience is a must.
Knowledge of Strategic planning and processes for brand management and creative development, including research tools and evaluation of results.
Knowledge of social media paid advertising campaigns including Facebook, LinkedIn and Twitter.
Strategic content creation and excellent writing skills.
Ability to work independently and in a team environment.
3+ years overall digital marketing experience within a corporate marketing department or agency
BA/BS degree from an accredited university
Google AdWords is a must, Bing certification is a plus
Ability to work in a fast-paced environment
Strong communication and writing skills
Fluency in English is a must
Detail oriented and strong analytical skills
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