Digital Insights Associate
BAT
Date: 7 hours ago
City: Lahore
Contract type: Full time
BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!
British American Tobacco has an exciting opportunity for a Digital Insights Associate
Your Key Responsibilities Will Include
What are we looking for?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!
British American Tobacco has an exciting opportunity for a Digital Insights Associate
Your Key Responsibilities Will Include
What are we looking for?
- Deliver continuous and objective consumer journey evaluations (online to offline) by analyzing data, ensuring timely and accurate reports, and supporting digital KPI setting with past campaign data and benchmarks.
- Collaborate with internal teams (Activation, IDT, Consumer Insights & Foresight) and external partners (media and technical agencies) to ensure data accuracy, availability, and holistic consumer insights.
- Track and analyze brand and campaign performance using digital tools (Google Analytics, Sprinklr, Salesforce, SimilarWeb), consolidating results across websites, social media, campaigns, surveys, and dashboards.
- Conduct social listening, competitor analysis, and trend monitoring to generate insight reports for launches and campaigns, identifying optimization opportunities across APMEA South.
- Continuously enhance data quality by exploring new tools and sources, investigating internal/external databases, and expanding current datasets to drive business growth.
- 1 – 4 years of experienced in Digital Marketing, Data, Analytics, and Digital Agencies with strong credibility in using digital analytics tools and advanced technologies.
- A good communicator who is analytical, agile in dealing with ambiguity, and able to manage pressure effectively.
- Proficient in digital analytics tools (Google Analytics, Adobe Analytics, Sprinklr, Power BI, Advanced Excel, SQL, Enterprise Data Platforms) with hands-on experience in data interpretation, consolidation, and report preparation.
- Strong marketing acumen with awareness of global digital trends, consumer behaviour, and commercial insights, enabling the delivery of timely and actionable reports that support business objectives, campaigns, and digital touchpoints.
- Skilled in presenting data-driven insights, embedding new technologies, and engaging stakeholders effectively through clear communication, structured frameworks, and the ability to gain buy-in across all levels.
- We offer a market leading annual performance bonus (subject to eligibility)
- Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
- Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
- You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
- We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.
How to apply
To apply for this job you need to authorize on our website. If you don't have an account yet, please register.
Post a resumeSimilar jobs
SEO - Intern
Dubizzle Labs,
Lahore
3 days ago
At Dubizzle Labs, we are looking to further expand our Pakistan office of already 400+. We are most interested in bringing on board colleagues who love to learn, perform, and teach. We’re on the lookout for a curious and driven SEO Intern to join our growing marketing team. This is a one-month paid internship designed for fresh graduates or individuals...
Sr Territory Sales Officer - Faisalabad
PepsiCo,
Lahore
3 days ago
OverviewTo lead the distributor/ organization team in deploying company strategies to address local business needs. Train and motivate the team to achieve short term company objectives and long term organizational goals.ResponsibilitiesPermanent Journey Plan development and implementation.Screening and hiring of Order Bookers / DSR’sEnsure implementation of Annual Operating Plan of which the Key Performance Indicators are.Achieving the monthly Volume targets locked...
Engineer
Coca-Cola CCI,
Lahore
4 days ago
Engineer, Lahore, PakistanJoin us to take your career journey to the next level!#ProudlyCCI Job IdentificationWe are looking for an Engineer to be part of our Supply Chain Team in Lahore.What We ExpectProduction program; to be realized in accordance with the processes and the desired quality parameters. To keep records related to production. To keep productivity of the production and material...
