Digital Marketing Executive

The ideal candidate will oversee the online marketing strategy for the organization by planning and executing digital marketing campaigns. This candidate will launch advertisements and create content to increase brand awareness. This candidate will have previous marketing experience and be able to monitor the company's social media presence.

Responsibilities

• Lead generation using digital marketing channels. There will be a monthly qualified leads target and this will be the main KPI of this job
• Design, maintain, and supply content for the organization's website
• Formulate strategies to build lasting digital connection with customers
• Manage and maintain company presence on social media including posting on various social channels
• Launch advertisements to increase brand awareness
• Work closely with Product teams on lead generation for different business verticals including Accounting Services, IT Consulting, Corporate Training, and Real Estate business
• Managing the paid ad campaigns on social platforms as well as Google Ads
• Preparing Marketing Dashboards using Zoho Analytics for C-level real-time Marketing ROI Insights

Qualifications

• Bachelor's degree in Marketing or related field
• Excellent understanding of digital marketing concepts
• Experience with business to customer social media and content generation
• Strong creative and analytical skills