Digital Marketing Manager - PropTech (Onsite, Lahore, PKR Salary)

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Date: 5 hours ago
City: Lahore
Contract type: Full time
Requirements:

  • 5+ years of experience in digital marketing, performance marketing, or growth marketing.
  • Prior experience in PropTech, real estate tech, marketplace platforms, or SaaS is highly preferred.
  • Strong expertise in paid channels (Google Ads, Meta Ads, LinkedIn Ads), SEO/SEM, and marketing automation.
  • Hands-on experience using analytics tools such as GA4, Hotjar, Mixpanel, or Data Studio.
  • Strong understanding of digital funnels, attribution models, CAC, CPL, and lifecycle marketing.
  • Experience managing budgets, forecasting, and delivering measurable ROI.
  • Excellent communication, storytelling, and stakeholder management skills.
  • Ability to lead teams, coordinate with agencies, and work cross-functionally.
  • A test-and-learn mindset with the ability to move fast and iterate based on data.


Responsibilities:

  • Develop and execute a data-driven digital marketing strategy tailored to PropTech audiences (buyers, renters, agents, developers).
  • Drive lead generation, customer acquisition, and product adoption through multi-channel campaigns.
  • Plan, launch, and optimize paid campaigns across Google, Meta, LinkedIn, and programmatic platforms.
  • Lead SEO initiatives (technical, on-page, off-page) to grow organic traffic and improve search rankings.
  • Oversee website performance, landing page optimization, and end-to-end digital funnels.
  • Build and execute content strategies across blog, email, social media, and video channels.
  • Strengthen brand presence on LinkedIn, Instagram, YouTube, and other relevant platforms.
  • Manage digital marketing budgets, forecast spend, and ensure strong ROI and efficient CPL.
  • Conduct A/B testing, track KPIs, and use analytics tools (GA4, Search Console, CRM dashboards) to improve performance.
  • Prepare monthly performance reports with insights, learnings, and recommendations.
  • Collaborate cross-functionally with sales, product, and operations for aligned digital initiatives.
  • Lead and mentor a small digital team and manage external agencies when required.

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