Digital Marketing Specialist

We are seeking a dynamic Digital Marketing Specialist to design and execute multi-channel campaigns, leverage automation, and optimize performance through data-driven insights. The candidate will play a key role in driving engagement, improving lead conversion, and contributing to overall pipeline growth.

Key Responsibilities

• Develop and execute campaigns across email, digital ads, content syndication, webinars, events, and social platforms.
• Manage end-to-end campaign setup, including audience segmentation, content coordination, A/B testing, landing pages, and scheduling.
• Track and optimize performance metrics such as reach, engagement, CTR, MQLs, SQLs, pipeline contribution, and ROI.
• Create and manage automated nurture programs and workflows, including drip campaigns, retargeting, and account-based initiatives.
• Analyse campaign performance, providing insights to improve targeting, messaging, and conversion.
• Ensure campaigns comply with GDPR, CAN-SPAM, and data privacy standards.
• Collaborate with Sales to hand off qualified leads and align on follow-up strategies.
• Work with Product Marketing and Content teams to ensure campaigns reflect positioning and go-to-market strategy.
  
  

Key Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• Fresh graduates are encouraged to apply, though prior internship or project experience in marketing is a plus.
• Familiarity with marketing automation platforms, CRMs, or campaign analytics tools is a plus.
• Interest in multi-channel campaign execution and performance optimization.
• Strong analytical, organizational, and communication skills.
• Eagerness to learn, adapt, and grow in a fast-paced environment.
  
  

Software Finder is a leading B2B SaaS marketplace that helps businesses discover, compare, and select the right software solutions. Our platform connects companies with tailored software options based on their unique needs, supported by verified reviews and expert insights.

With a growing portfolio of software categories and a global user base, Software Finder is committed to simplifying the software selection process and empowering businesses to make informed decisions.

Our team is driven by a shared mission to innovate, collaborate, and deliver value to our users. As we continue to grow, we are always looking for talented individuals who are passionate about technology, customer success, and making an impact.