Director - Frontline Marketing

Are you ready to make a splash in your marketing career? Dive into The Coca-Cola Company, a brand that has been refreshing the world for over 139 years. We are currently seeking a passionate and innovative Frontline Marketing Director to join our dynamic team. This is an exciting opportunity to work with one of the world's most recognized brands, where you will play a key role in customizing marketing strategies to maximize brand appeal. This role will champion and own growth, profit, and share for our beverage brands by creating a sustainable competitive advantage.

If you're ready to bring your creativity and enthusiasm to a company that values bold ideas and fresh perspectives, we can't wait to meet you.

What You'll Do For Us

• Strategically chart a course for the category, portfolio, and brand using data-driven decision-making; building compelling stories to rally internal teams and partners.
• Drive vertical integration of projects through transformation of brand strategies to actionable and measurable activation plans on both consumer and shopper fronts in collaboration with internal cross functional and bottler teams.
• Bring a holistic understanding-based analytical rigor that would feed into risks/opportunities, and provide market input and strategic local guidance for development of regional and market level strategies, including opportunities for innovation and portfolio expansion
• Be the champion of local insights, both brand/projects based as well as overall consumer understanding, and feed them to rest of the system for effective strategy articulation and activation planning.
• Partner with Sales and Customers to execute best-in-class strategies and win the sale in an omni-channel environment; maximize the business at retail and collaborate to deliver results.
• Lead system alignment on projects (both marketing campaigns and innovations) through key strategies, objectives, system investment, activity calendar, with defined success metrics in partnership with Category and Franchise teams.
• Manage brand activation at the field level, including POS activations, promos and experiential marketing and events (leveraging mkt assets), in coordination with bottling team.
• Support the System in Customer & Shopper marketing agenda, maintaining strong relationships with key customers and partners.
  
  

Qualifications & Requirements

• Bachelor’s degree in Marketing, Business, or a related field. MBA preferred.
• 10+ years of experience in brand management, marketing, preferably in the consumer goods industry, including leading smaller teams.
• Experience developing strategic brand / product plans and commercialization strategies that break from the category and drive sales.
• Experience working in cross-functional and cross-geographical teams is preferred.
• Strong drive for results and ability to display leadership, decision-making and analytical skills, effective communication, strategic thinking, self-motivation, and a passion for the consumer.
• Excellent communication and presentation skills.
• Ability to influence and lead others, including those outside of the Marketing function.
• Strong creative and analytical abilities.
  
  

Skills

Leadership; Media Planning; Brand Strategy; Data-Driven Decision Making; Market Innovation; Analytical Thinking; Consumer Segmentation; Competitor Analysis; Profit and Loss (P&L) Management; Storytelling; Team Management

Annual Incentive Reference Value Percentage:30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.