E-Commerce Manager
PepsiCo
Date: 1 day ago
City: Lahore
Contract type: Full time
Overview
Po1 Ecommerce Manager, will partner with BU Leads and Sales teams to define Ecommerce strategy across all channels and partner with Sector Ecommerce to develop, implement and sustain a future fit Ecommerce strategy to maximize ROI and build a world class Selling Organization
Responsibilities
Po1 Ecommerce Manager, will partner with BU Leads and Sales teams to define Ecommerce strategy across all channels and partner with Sector Ecommerce to develop, implement and sustain a future fit Ecommerce strategy to maximize ROI and build a world class Selling Organization
Responsibilities
- Work with BU Commercial Leads (Franchise, Sales & Marketing) to define the ECommerce strategic agenda and sales strategy that accelerates growth in the space
- Establish and leverage strategic partnership with digital and eCommerce companies to maximize sales within Pakistan region
- Identify the future growth spaces in line with Pakistan eCommerce strategic plan aligned with BU and Sector
- Continuously scan market to identify new customers and opportunities to grow our B2C ecommerce portfolio in all sub-channels
- Lead negotiations with new customers to deliver commercial plan
- Identify and align online specific product, price and portfolio strategy
- Work with insights team to update market sizing and emerging trends including new competition and new segments
- Provide eCommerce channel and customer feasibility and volume/revenue/commercial investment scenario strategy
- Ensure YoY sales growth and category leadership through joint business planning and implementation of full annual activations calendars with Top eTailers
- Constantly look for opportunities to drive incremental profitable growth and work closely with aligned internal resources to optimize PepsiCo products on eTailer's platforms
- Collaboration with internal stakeholders: Snacks & Bev Marketing teams, 7 Bev Bottler teams, Sales & franchise leads, finance and controls to align and deliver ecommerce agenda
- Partner with AMESA eCommerce COE to align and benchmark best practices for Pak BU
- Develop commercial and promotional actions to leverage brands campaigns and tentpole events in order to fulfill the sales plan;
- Work with media team to plan and align lower funnel strategy and performance marketing KPIs for all brands
- Own and be accountable for the Digital Shelf KPI’s (availability, visibility, e-merchandizing, pricing, promotion, rating & reviews) and other performance KPIs aligned for ecommerce
- Work with GTM leads to create efficient e-GTM structure for optimal customer servicing
- Manage ecommerce budget (2021 PKR 35 MM to PKR 445 MM in 2023) effectively to drive ROI on investment
- Work closely with external agencies: Marketing, ecommerce agency for design and execution of ecommerce campaigns
- Lead ECommerce Capability agenda for the BU
- Marketing expertise -leading the development and execution of big digital programs, content strategy and media plans, including the development of copy, photography, video, rich media, etc. Experience leading marketing plans that span search, display, social, email, etc.
- Demonstrated ability to drive improvement of digital KPIs via a strong analytical mindset
- Project Management - ability to pull together, manage and lead cross-functional teams. Build critical paths, communicate clearly and maintain focus & momentum against key initiatives
- Proven experience and a track record of exceptional Sales performance within a B2C or B2B environment (preferably retail or ecommerce)
- Digital affinity and potential eCommerce background
- Strong track record of over delivery against commercial targets
- Analytical mindset & skills - create robust analysis and meaningful insights to drive actions and highlight opportunities
- An ability to educate and influence key stakeholders and external partners regarding the unique opportunity in this channel.
How to apply
To apply for this job you need to authorize on our website. If you don't have an account yet, please register.
Post a resumeSimilar jobs
Assistant Manager Accounts and Finance
Programmers Force,
Lahore
4 days ago
We are seeking a highly motivated and detail-oriented Assistant Manager - Accounts and Finance to join our dynamic team. The ideal candidate should be a CA Finalist (Big 4 preferred) with at least 6 months of post-articles experience in a treasury role. This role is pivotal in ensuring compliance with IFRS, tax laws, and SECP regulations, maintaining accurate financial records,...
Character Design Artist - 2D/3D (Onsite, Lahore, USD Salary)
HR POD - Hiring Talent Globally,
Lahore
5 days ago
Requirements:3+ years design experience, with a portfolio demonstrating mobile app design and, ideally, avatar or conversational agent design.Bachelors degree in Design, Human-Computer Interaction, or a related field (or equivalent experience).Experience designing avatars using motion graphics or 3D animation tools (e.g., Blender, Unity) to enhance the realism and expressiveness of the avatar.Experience in designing user interfaces for AI-driven avatars, virtual assistants,...
GP Manager - New Ventures
PepsiCo,
Lahore
5 days ago
OverviewThe purpose of this job is to drive new ventures for GP across PepsiCo Pakistan Food Operating Companies and Co-Manufacturing Sites, with a scope of influence of around $ 37 MM.To improve business profitability and support market growth, this position is responsible for Co Manufacturing which involves procurement, negotiation, new product development, supplier development and supplier management. It is also...