E Commerce Manager

PepsiCo

Date: 8 hours ago

City: Lahore

Contract type: Full time

Overview

Po1 Ecommerce Manager, will partner with BU Leads and Sales teams to define Ecommerce strategy across all channels and partner with Sector Ecommerce to develop, implement and sustain a future fit Ecommerce strategy to maximize ROI and build a world class Selling Organization

Responsibilities

Work with BU Commercial Leads (Franchise, Sales & Marketing) to define the ECommerce strategic agenda and sales strategy that accelerates growth in the space
Establish and leverage strategic partnership with digital and eCommerce companies to maximize sales within Pakistan region
Identify the future growth spaces in line with Pakistan eCommerce strategic plan aligned with BU and Sector
Continuously scan market to identify new customers and opportunities to grow our B2C ecommerce portfolio in all sub-channels
Lead negotiations with new customers to deliver commercial plan
Identify and align online specific product, price and portfolio strategy
Work with insights team to update market sizing and emerging trends including new competition and new segments
Provide eCommerce channel and customer feasibility and volume/revenue/commercial investment scenario strategy
Ensure YoY sales growth and category leadership through joint business planning and implementation of full annual activations calendars with Top eTailers
Constantly look for opportunities to drive incremental profitable growth and work closely with aligned internal resources to optimize PepsiCo products on eTailer's platforms
Collaboration with internal stakeholders: Snacks & Bev Marketing teams, 7 Bev Bottler teams, Sales & franchise leads, finance and controls to align and deliver ecommerce agenda
Partner with AMESA eCommerce COE to align and benchmark best practices for Pak BU
Develop commercial and promotional actions to leverage brands campaigns and tentpole events in order to fulfill the sales plan;
Work with media team to plan and align lower funnel strategy and performance marketing KPIs for all brands
Own and be accountable for the Digital Shelf KPI’s (availability, visibility, e-merchandizing, pricing, promotion, rating & reviews) and other performance KPIs aligned for ecommerce
Work with GTM leads to create efficient e-GTM structure for optimal customer servicing
Manage ecommerce budget (2021 PKR 35 MM to PKR 445 MM in 2023) effectively to drive ROI on investment
Work closely with external agencies: Marketing, ecommerce agency for design and execution of ecommerce campaigns
Lead ECommerce Capability agenda for the BU

Qualifications

Key Skills/Experience Required

Marketing expertise -leading the development and execution of big digital programs, content strategy and media plans, including the development of copy, photography, video, rich media, etc. Experience leading marketing plans that span search, display, social, email, etc.
Demonstrated ability to drive improvement of digital KPIs via a strong analytical mindset
Project Management - ability to pull together, manage and lead cross-functional teams. Build critical paths, communicate clearly and maintain focus & momentum against key initiatives
Proven experience and a track record of exceptional Sales performance within a B2C or B2B environment (preferably retail or ecommerce)
Digital affinity and potential eCommerce background
Strong track record of over delivery against commercial targets
Analytical mindset & skills - create robust analysis and meaningful insights to drive actions and highlight opportunities
An ability to educate and influence key stakeholders and external partners regarding the unique opportunity in this channel.

Key Competencies

Strong and Strategic analysis capability for driving the future strategy
Analytical & Innovative thinking leading to flawless execution of tasks
Understanding the 4Cs (Consumers, Customers, Competitors, Channels) to develop sound insights and action plans
System Alignment & Execution
An outstanding strategic thinker with the ability to see the big picture, pay attention to detail and overcome barriers
Experience and in-depth understanding of both execution and strategy development
Able to build strong relationships with peers and senior management, with the ability to collaborate and advise at all levels
Project management and drive for results, proven ability to prioritize, manage complexity and delivery against commercial targets

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