Email Marketer
Business Solutions & Services (BSS) - USA
Date: 3 weeks ago
City: Lahore
Contract type: Full time
Position Summary:
Email Marketer will be responsible for planning, developing, implementing, and maintaining the company's overall email marketing strategy to ensure that business goals are met.
Key Responsibilities:
Email Marketer will be responsible for planning, developing, implementing, and maintaining the company's overall email marketing strategy to ensure that business goals are met.
Key Responsibilities:
- Identify the target audience and grow our email list.
- Design and implement an overall email marketing strategy and messaging.
- Create, design, and optimize various email lists, templates, and campaigns.
- Test every campaigns success and determine email marketing KPIs.
- Create a segment list that is based on behaviors like past email engagement and website interactions.
- Create email databases for lead generation.
- Write newsletters including all company updates.
- Proofread emails for clarity, grammar, and spelling.
- Upgrade email templates using graphics, personalization, advanced features, and ensure mobile-friendly email templates.
- Ensure prompt and accurate communication with clients to increase email subscriptions and minimize un-subscriptions.
- Document process road maps, A/B tests, and successful email promotions.
- Analyze data, campaign performance, and suggest improvements.
- Create report on sales revenue generated from email marketing efforts.
- Ensure emails follow industry policies and best practices.
- Bachelors degree in marketing or any related field.
- 3+ years of proven work experience with email marketing, content development, lead nurturing, marketing automation, and/or web analytics.
- Excellent written communication and copywriting skills.
- Proficient in marketing automation technology.
- Hands-on experience with HTML and content management systems.
- Knowledge of SEO/SEM, Google Analytics, and the latest digital marketing trends.
- Critical thinker and creative.
- Email Marketing
- Campaign Marketing
- Communication Skills
- Marketing Automation
- Web Analytics
- Lead Generation
- Template Creation
- Content Creation or content marketing
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