Email Marketer

Business Solutions & Services (BSS) - USA


Date: 3 weeks ago
City: Lahore
Contract type: Full time
Position Summary:

Email Marketer will be responsible for planning, developing, implementing, and maintaining the company's overall email marketing strategy to ensure that business goals are met.

Key Responsibilities:

  • Identify the target audience and grow our email list.
  • Design and implement an overall email marketing strategy and messaging.
  • Create, design, and optimize various email lists, templates, and campaigns.
  • Test every campaigns success and determine email marketing KPIs.
  • Create a segment list that is based on behaviors like past email engagement and website interactions.
  • Create email databases for lead generation.
  • Write newsletters including all company updates.
  • Proofread emails for clarity, grammar, and spelling.
  • Upgrade email templates using graphics, personalization, advanced features, and ensure mobile-friendly email templates.
  • Ensure prompt and accurate communication with clients to increase email subscriptions and minimize un-subscriptions.
  • Document process road maps, A/B tests, and successful email promotions.
  • Analyze data, campaign performance, and suggest improvements.
  • Create report on sales revenue generated from email marketing efforts.
  • Ensure emails follow industry policies and best practices.


Qualifications:

  • Bachelors degree in marketing or any related field.
  • 3+ years of proven work experience with email marketing, content development, lead nurturing, marketing automation, and/or web analytics.
  • Excellent written communication and copywriting skills.
  • Proficient in marketing automation technology.
  • Hands-on experience with HTML and content management systems.
  • Knowledge of SEO/SEM, Google Analytics, and the latest digital marketing trends.
  • Critical thinker and creative.


Skills:

  • Email Marketing
  • Campaign Marketing
  • Communication Skills
  • Marketing Automation
  • Web Analytics
  • Lead Generation
  • Template Creation
  • Content Creation or content marketing

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