Growth Associate

AdalFi is the premier Lending Infrastructure provider in Pakistan. Our Digital Lending Platform has powered over $75 Million in Consumer & SME lending across Pakistan. Our platform is powered by a best-in-class, AI-Powered Credit Scoring Model that has scored over 30 Million individuals and businesses across Pakistan. We’ve partnered with 17 banks and are showing no signs of slowing down. Our mission is to enable access to affordable, fair credit to billions of people worldwide. Join us, we’re going to do it.

Key Responsibilities:

• Execute and optimize daily Retention & Acquisition Campaigns across multiple channels
• Identify new channels for growth and own the pipeline to get them live
• Work closely with partners to identify new opportunities for growth
• Perform site visits in collaboration with partners to unlock growth and user activation
• Identify issues within product(s) and work with product & engineering teams to triage, prioritize and resolve.
• Directly influence product development by identifying areas of opportunity to improve the user experience.
• Conduct user research and interviews and help marketing turn these into collateral.

Required Skills & Experience:

Soft Skills:

• You’re punctual – we respect everyone’s time here. We expect you to do the same.
• Exceptional communication – your role will be customer facing – this is a bare minimum.
• Responsiveness – get back to customers and your team ASAP. Do NOT be a blocker.
• Self-learning – we’re a hyper-growth startup & we will not handhold

Hard Skills: Excel, Copy Writing

A+ Candidates will:

• Know how to code to some extent – the more the better!
• Try first, ask questions later – again, don’t look for handholding.
• Have experience with Customer Engagement Platforms (MoEngage, Braze, Iterable etc.)

Qualifications

• Minimum Bachelor's degree or equivalent
• 0-2 years' experience
• Strong verbal, written, and organizational skills

This is a full-time, on-site position based at our Lahore office. Please note that remote or hybrid work options are not available for this role.