Head, Corporate Affairs and Brand & Marketing, Pakistan

Job Summary

This role is responsible for leading all communications and customer marketing activities within Pakistan, together with acting as a strategic advisor to the CEO and members of the country management team.

Key Responsibilities

• Determine the Corporate Affairs and Brand & Marketing strategies for Pakistan, working closely with the Country CEO and Country Client Business Heads, ensuring alignment with the Group strategy.
• Contribute to overall Corporate Affairs and Brand & Marketing (CABM) visions/priorities as a member of the Middle East & Pakistan Cluster Corporate Affairs and Brand & Marketing top team.
• Work with the Function Heads and Management Team to manage and implement key projects and strategy changes across the Bank.
• Provide direction to CEO on strategic approach to internal and external communications.
• Create and deliver a communications and marketing strategy that drives the business strategy, brand ambitions and strategic intent of Pakistan to the intended audiences.
• Synthesise themes and issues from external environment of relevance to Pakistan and act as the eyes and ears of the Bank, escalating issues appropriately.
• Alignment to Country CEO, and client business heads to drive their regional strategies and prioritise, whilst maintaining Group wide standards.
• Lead the team to develop plans for Corporate Affairs and Brand & Marketing disciplines, deliver quality activities to drive exceptional client and corporate level experience, backed up by well design actionable metrics that are used for future decision making.
• Deliver quality activities to drive exceptional client experiences - on plan, on budget and on time.
• Drive digital strategy and effective use of digital platforms across the Bank.
• Provide direction on leveraging research insights to develop Customer Value Propositions and Thought Leadership positions to Country Management Team, integrating them into Corporate Affairs and Brand & Marketing plans.
• Ensure that customer research and insights capabilities are leveraged during Pakistan strategic marketing planning to deliver sustainable growth.
• Advise Pakistan stakeholders on client insights and perceptions of our products to help them drive business results. Integrate the Brand strategy into the overall business strategy of the Bank working across Corporate Affairs and Brand & Marketing platforms, such as internal and external communication.
• Be a Brand Champion - ensure all segment and product campaigns live up to our Brand promise of Here for good while, at the same time, delivering committed business outcomes.
• Lead the delivery of Corporate Affairs and Marketing activities in a framework that ensure they are executed within the brand specifications (brand positioning, brand architecture) to reinforce the overall Standard Chartered Bank brand positioning through consistency in tone, manner, look and feel. Drive brand awareness and consideration in the region and achieve targeted metric levels for the region.
• Ensure both functions follow their desk operating instructions.
• Manage Operational Risk standards for the Corporate Affairs and Brand and Marketing teams in the country.
• Proactively manage advertising and media agencies.
• Be accountable for all relevant processes owned in the Corporate Affairs and Brand & Marketing process universe and continuously improve the operational efficiency and effectiveness of those processes.
• Strengthen the analytical framework for brand metrics, build explicit understanding with stakeholders of how brand and marketing activities impact awareness & consideration and ultimately drive business results.
• Ensure process designs are effective in areas of innovation.
• Identify areas for process improvement and recommend ways to increase functional effectiveness and improve operational efficiencies.
  
  

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together We

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term
  
  

What We Offer

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.