Junior Media Buyer

Media Buyer

Job Responsibilities

• Tailor media buying strategies primarily for Meta, Google, and TikTok, with additional focus on other platforms, aligning with the target audience, campaign objectives, and budget allocation.
• Create, launch, and manage advertising campaigns.
• Monitor campaign performance metrics, analyze data trends, and generate actionable insights to improve performance and meet KPIs consistently.
• Work closely with creative teams to develop visually appealing and high-performing ad creatives.
• To maintain a competitive edge, keep updated on market trends, platform updates, and best practices for digital advertising platforms.
• Provide regular performance reports to internal stakeholders, highlighting key insights and actionable recommendations to optimize campaign outcomes.

Requirements:

• Bachelor's degree in Digital Marketing, Advertising, Business, or a related field.
• Minimum of 1 year of experience in media buying, focusing on Meta and Google advertising platforms.
• Strong analytical skills, research, communication, and collaboration skills.
• Tech-savvy with the ability to quickly learn new tools and platforms.
• A customer-focused approach with a drive to achieve sales targets.